Sports Technology (SportsTech) stories - Page 3
Hisense extends FIFA World Cup partnership, unveils AI tech for 2026
Sat, 6th Sep 2025
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gaming
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smart home
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digital entertainment
Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.
Kosterman makes F1 Academy debut with livery honouring 200 women
Thu, 21st Aug 2025
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gender equality
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sportstech
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teamviewer
Esmee Kosterman debuts in F1 Academy at Zandvoort, driving a car showcasing 200 women role models to inspire equality in motorsport and STEM.
World Aquatics to migrate core systems to Alibaba Cloud by 2028
Wed, 30th Jul 2025
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data analytics
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digital transformation
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martech
World Aquatics will fully migrate its core systems to Alibaba Cloud by 2028, enhancing digital services for international aquatic sports events and communities.
McLaren Racing, Freshworks partner to streamline IT for 2025
Sat, 26th Jul 2025
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erp
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formula one
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itsm
McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.
AI transforms sports engagement as fans seek personalisation
Tue, 1st Jul 2025
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surveillance
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digital transformation
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martech
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.
Oracle Red Bull Racing adopts cloud suite to boost F1 operations
Fri, 27th Jun 2025
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digital transformation
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cx
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martech
Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications to enhance finance, HR and customer operations, boosting efficiency under F1's strict cost cap.
Wasabi partners with USA Rugby, expanding cloud in sports market
Wed, 25th Jun 2025
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storage
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digital transformation
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cloud storage
Wasabi Technologies is now the Official Cloud Storage Partner of USA Rugby, with branding on national team jerseys through 2025, expanding its sports market presence.
Meta & Oakley launch AI sports glasses from USD $399
Tue, 24th Jun 2025
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agentic ai
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meta
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surfing
Meta and Oakley launch AI-powered sports glasses starting at USD $399, featuring a 3K camera, AI assistant, and water resistance for athletes worldwide.
San Jose Sharks turn to AI partners to revolutionise hockey tactics
Tue, 24th Jun 2025
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ai
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capgemini
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ml
The San Jose Sharks partner with Cambridge Consultants and Sportsology to integrate AI in hockey coaching, aiming to revolutionise tactics with data-driven insights.
Hisense to stream FIFA Club World Cup 2025 free on smart TVs
Thu, 19th Jun 2025
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digital entertainment
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toshiba
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streaming
Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.
Apple unveils watchOS 26 with new design & smart features
Tue, 10th Jun 2025
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wearables
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api
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apple
Apple unveils watchOS 26 with a fresh Liquid Glass design, Workout Buddy and smarter features for a personalised, motivating Apple Watch experience.
Infobip, Haas F1 partner to boost fan engagement with AI tech
Sat, 10th May 2025
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cx
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martech
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ai
Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.
How the Orlando Magic are reinventing fandom with data and AI
Thu, 8th May 2025
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data analytics
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digital transformation
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cx
The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.
Orlando Magic expand SAS AI partnership to personalise fan experience
Wed, 30th Apr 2025
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gaming
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data analytics
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cx
SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.
Adobe & NFL expand partnership to boost fan engagement with AI
Wed, 30th Apr 2025
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
NFL partners with NetApp to enhance data management
Wed, 16th Apr 2025
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data analytics
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ai
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netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.
LG partners with Red Sox for major Fenway Park display upgrade
Tue, 8th Apr 2025
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digital signage
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martech
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digital entertainment
LG Electronics has partnered with the Boston Red Sox to upgrade Fenway Park's displays, enhancing the fan experience with advanced LED technology.
TCS partners with Paris Marathon to revolutionise race tech
Wed, 2nd Apr 2025
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data analytics
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digital transformation
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ai
Tata Consultancy Services has partnered with the Schneider Electric Marathon de Paris as its Official AI & Technology Partner for the next three years.
Hexaware teams up with San Francisco Unicorns in cricket
Wed, 12th Mar 2025
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digital transformation
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sports
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digitisation
Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.
TeamViewer partners with F1 Academy to empower women
Wed, 12th Mar 2025
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uc
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collaboration
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sports
TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.