Sports Technology (SportsTech) stories - Page 2
Schneider Electric powers new McLaren Racing tie-up
Wed, 28th Jan 2026
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hyperscale
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dc
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supply chain
Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.
Twilio, AEG sign fan engagement & data partnership
Fri, 23rd Jan 2026
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saas
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paas
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mfa
Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.
Twilio, AEG expand fan tech deal across arena & LA Kings
Fri, 23rd Jan 2026
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data analytics
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digital transformation
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mfa
Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.
Ruckus Networks signs TGR Haas F1 as official partner
Fri, 23rd Jan 2026
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network infrastructure
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digital transformation
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cx
Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.
Atlanta Hawks partner with ManageEngine on IT overhaul
Thu, 22nd Jan 2026
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data analytics
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digital transformation
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cx
Atlanta Hawks tap ManageEngine to unify IT across State Farm Arena, boosting live event reliability and real-time visibility for fans.
Twilio, AEG partner to enhance live sport & ticketing
Wed, 21st Jan 2026
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crm
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paas
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data analytics
Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.
Alteryx extends McLaren data deal into WEC Hypercar
Thu, 15th Jan 2026
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data analytics
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formula one
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productivity
Alteryx deepens ties with McLaren Racing, joining its WEC Hypercar project as Official Partner with car branding from the 2027 season.
Theia unveils AI bat tracking for 3D baseball swing analysis
Sat, 10th Jan 2026
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ai
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deep learning
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sportstech
Theia launches AI bat and body tracking that turns everyday baseball video into lab-grade 3D swing analysis, no sensors or wearables needed.
Track Titan raises USD $5m to power AI racing coaching
Thu, 18th Dec 2025
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gaming
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digital entertainment
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ai
London start-up Track Titan raises USD $5m seed round to scale its AI-powered racing coach for gamers and amateur track drivers.
Ericsson & Spiideo launch mobile video for remote sports venues
Wed, 3rd Dec 2025
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digital entertainment
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ericsson
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streaming
Ericsson, Spiideo, and Westbase.io launch a portable SmartCam with mobile streaming, enabling high-quality sports broadcasts from remote or temporary venues without fixed internet.
Real Madrid partners with Adobe to enhance fan content using AI
Wed, 26th Nov 2025
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martech
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genai
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ai
Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.
PayPal partners with Liverpool FC to launch fan reward scheme
Thu, 20th Nov 2025
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payment technologies
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paypal
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sportstech
PayPal becomes Liverpool FC's official digital payments partner, launching PayPal+ loyalty scheme for fans to earn rewards on matchday purchases.
Snowflake partners with USA Bobsled/Skeleton for AI-powered edge
Wed, 5th Nov 2025
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data analytics
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martech
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cdp
Snowflake partners with USA Bobsled/Skeleton to use AI and data analytics, boosting athlete support and sled tech ahead of Milano Cortina 2026 Olympics.
Bitdefender expands cybersecurity partnership with Ferrari F1 team
Tue, 21st Oct 2025
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data protection
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digital transformation
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advanced persistent threat protection
Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari's racing cars this season.
NBA teams with AWS to launch AI-powered basketball insights hub
Thu, 2nd Oct 2025
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digital transformation
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hyperscale
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ai
The NBA teams up with Amazon Web Services to launch an AI-powered platform that transforms basketball insights for coaches, players and fans worldwide.
Testlio partners with Bugcrowd & InnoWave on global QA hub
Wed, 1st Oct 2025
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devops
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digital transformation
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fintech
Testlio, Bugcrowd and InnoWave launch Testlio Apex Partner Programme, uniting global experts to enhance software quality assurance in fintech and tech sectors.
Six Nations Rugby partners with Capgemini to boost digital fan experience
Wed, 1st Oct 2025
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data analytics
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digital transformation
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genai
Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.
Epic Padel raises USD $10M to expand clubs & global reach
Thu, 25th Sep 2025
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global expansion
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sportstech
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angel investors
Epic Padel has secured USD $10 million to expand padel clubs across the US and boost global ventures, aiming to grow the sport beyond urban elite venues.
Seattle Seahawks unite fan data with Amperity for better engagement
Fri, 19th Sep 2025
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cx
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martech
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partner programmes
Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.
Girona FC chooses WatchGuard to boost cyber security strategy
Thu, 11th Sep 2025
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firewalls
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data protection
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digital transformation
Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.