Sports Technology (SportsTech) Stories

American Stories

Sports Technology (SportsTech) stories

Pochettino picks Sportian for US men's team analytics

The US men's team will use live match data and video to sharpen tactical calls before and during a home World Cup campaign.

By Sean Mitchell • 4 min read • Last week

Global Stories

Sports Technology (SportsTech) stories

Generative AI

Australians turn to ChatGPT ahead of Socceroos clash

Searches for live streams, player stats and matchups have surged as fans seek quick World Cup updates before the Socceroos face the United States.

By Mark Tarre • 3 min read • Last week

Data Analytics

AWS highlights five AI uses in football across leagues

Real-time tools are reshaping refereeing, TV coverage and coaching as leagues use AI to speed decisions and deepen fan engagement.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Digital Transformation

Netskrt to support FIFA World Cup streaming delivery

Streaming platforms face major pressure as Netskrt takes on the World Cup, where demand is expected to top 1.5 billion viewers.

By Sofiah Nichole Salivio • 3 min read • Last week

Gaming

Sports betting apps targeted by fraud, warns Approov

Major sporting events are giving fraudsters fresh ways to scrape data, hijack tokens and abuse APIs in genuine betting apps.

By Joseph Gabriel Lagonsin • 5 min read • Last week

eCommerce

World Cup sites lag as fan pages load in six seconds

Fans are already waiting nearly six seconds for federation sites, exposing digital weaknesses that could hurt engagement and revenue at World Cup 2026.

By Sean Mitchell • 4 min read • This month

Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • This month

Digital Transformation

Tim Cahill backs Nardo's AUD $1m sports tech round

The funding will help the clubwear platform expand into the US, UK and Middle East as it tackles a manual supply chain for grassroots teams.

By Mark Tarre • 3 min read • This month

Digital Transformation

Liverpool FC renews Wasabi cloud storage partnership

The renewed deal will help Liverpool speed up match content for its 26 million US fans as the club expands digital engagement worldwide.

By Sean Mitchell • 4 min read • This month

Digital Transformation

Infosys & Roland-Garros extend AI partnership to 2031

Fans will get live AI chat, match tracking and French-language commentary as the French Open deepens its digital offering through 2031.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Sports Technology (SportsTech) stories

Digital Transformation

New Zealand Rugby launches All Blacks fan platform

Fans can now follow live scores, video and team news in one place as New Zealand Rugby deepens its direct-to-fan strategy.

By Sofiah Nichole Salivio • 3 min read • Last week

Digital Transformation

Atos finalises Premier League fixtures for 2026-27

Fans will now see how travel, policing and recovery time shape the 2026-27 calendar after months of computer-assisted planning.

By Sean Mitchell • 3 min read • Last week

Customer Experience

Home broadband traffic jumps as fans stream tournament

Home networks are under more strain as 60% of UK broadband users plan to watch the tournament, mostly from the sofa.

By Sean Mitchell • 4 min read • Last week

Customer Relationship Management

Tottenham signs TCS in digital transformation deal

Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.

By Sean Mitchell • 4 min read • Last week

Digital Transformation

Stewart Golf cuts customer response times to one minute

Weekend and overseas customers are getting answers far faster, as the golf trolley maker's AI assistant now handles most routine queries around the clock.

By Joseph Gabriel Lagonsin • 4 min read • Last week