Sports Technology (SportsTech) stories

Conflow Power Group lands Frost & Sullivan's top global honour as its solar iLamp streetlights turn urban infrastructure into an AI revenue stream.

NASCAR expands AI use to cut race analysis from hours to minutes, sharpen fan feedback reviews and guide decisions on competition quality.

Fastly and LALIGA deepen AI-led crackdown on illegal live football streams as the Spanish league says piracy drains up to USD $800 million a year.

Small Cell Forum outlines stadium network options as venue owners weigh shared infrastructure, private systems and 5G Standalone for crowded events.

Hapana unveils rebuilt fitness software platform after USD $7.25 million Microequities-led round, targeting multi-site operators with AI tools.

At Albert Park, F1 insiders reveal how sharper data use, tighter security and resilience planning combine to unlock race-winning performance.

Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.

Coach Logic launches SAM, an AI video tool that categorises coaching behaviours to scale structured feedback beyond in-person observation.

Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.

RUCKUS deploys Wi‑Fi 7 and AI-managed networking at LAFC's 22,000-seat BMO Stadium, targeting high-density, matchday connectivity.

Alibaba Cloud's AI and live cloud platform reshaped Milano Cortina broadcasting and operations, debuting LLM tools across the Olympics.

Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.

Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

Running app Runna revamps beginner plans with flexible schedules and tailored guidance to keep new and returning runners on track.

LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.

TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.

Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body's push into AI-driven digital services.

Alibaba Cloud will power immersive AI-driven replays and fast media search for global broadcasters at the Milano Cortina 2026 Winter Games.

McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.