Marketing stories
Persistent named world's fastest-growing IT services brand as value jumps 22% to USD $989 million in Brand Finance 2026 ranking.
CFOs shift from hiring to hardware, funnelling bigger budgets into tech, AI and sales while HR, headcount and pay growth lose momentum.
As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.
Disposable emails are quietly wrecking sender reputation, analytics and security. Here's how to block them without losing real users.
CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.
Pulse Advertising has named Paola Nannelli Chief Executive as it steps up UK and US growth plans in the fast-shifting social commerce market.
Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.
Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.
Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.
Kentico launches AIRA Agentic Suite, bringing task-specific AI agents into its Xperience platform to automate and refine marketing workflows.
UK startup Sendr launches AI-personalised videos for eCommerce, claiming a 33% uplift in abandoned-cart revenue and 10x more clicks.
Square rolls out free AI assistant in the UK, helping SME owners query their own sales data in plain English to speed up decisions.
UK health and wellbeing spend is smoothing into year-round habits, with fewer shoppers spending more and January gym spikes fading.
UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.
As Kiwis increasingly 'ask AI' before buying, leaders must learn to shape algorithm answers or risk losing control of their brand story.
LoopMe plugs 23m Australian audience profiles into Evorra's marketplace, enabling AI-powered segment building and activation across channels.
Auckland agency Pead launches GEO service to help brands influence how AI tools like ChatGPT, Copilot and Gemini answer consumer queries.
Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.
Meadow Fresh has launched Fantasy Herd, a Kiwi cow-based fantasy league using live farm data, with players chasing a NZD $20,000 prize.
Ultamation taps Manchester digital agency Pixel Kicks to build a unified WordPress and WooCommerce platform for its growing software services.
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