Marketing stories
Small firms will get training, app integrations and guides as OpenAI courts a lucrative market of lean teams seeking to automate routine tasks.
More than 90 credit union and community bank executives will discuss economy, AI and growth at Eltropy's invitation-only summit in Monterey.
AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.
As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.
Small businesses can now automate website, reporting and email tasks as team.blue rolls out AI across four brands on European infrastructure.
Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.
Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.
Household budgets are set to be reshaped as AI agents steer purchases worth USD $3.35tn by 2030, WARC and PHD say.
The smart home robotics brand is seeking to lift awareness in Australia and New Zealand as Havas Red takes on PR, social and influencer work.
Rising sales can make hosted eCommerce plans costly and restrictive, pushing merchants towards self-hosted stores with better control and lower fees.
The awards aim to widen Māori access to tech careers by funding study, mentoring and business links for 18- to 25-year-olds.
New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.
Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.
Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.
A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.
Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.
Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.
Most teams are battling short-term demands and rising admin, as a survey found 74% of UK marketers say the sector is in survival mode.
Diners in Sydney now have a new way to find venues, while operators can tap first-party data and commission-free bookings.
Price and convenience still shape Australian grocery baskets, despite nearly half of shoppers saying local suppliers matter most.