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Marketing Stories - Page 18

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Australian employers brace for renewed pay negotiations
Human Capital Management

Australian employers brace for renewed pay negotiations

Australian employers grow bolder on 2026 pay talks, ready to lift offers modestly and use perks as tight budgets meet scarce skills.

By Karen Joy Bacudo • 4 min read • Tue, 24th Feb 2026
Mobile app installs & sessions keep climbing in 2025
Gaming

Mobile app installs & sessions keep climbing in 2025

Global mobile app installs jumped 10% in 2025 as sessions rose 7%, fuelled by surging finance and eCommerce usage in APAC and beyond.

By Karen Joy Bacudo • 4 min read • Tue, 24th Feb 2026
Rise at Seven hires Matt Holmes to drive AI era reset
Digital Transformation

Rise at Seven hires Matt Holmes to drive AI era reset

Rise at Seven hires Matt Holmes to lead integrated strategy as it overhauls its model for an AI-driven, search-first growth phase.

By Mark Tarre • 3 min read • Fri, 20th Feb 2026
DealerAssist unveils rapid SaaS platform for car dealers
Software-as-a-Service

DealerAssist unveils rapid SaaS platform for car dealers

DealerAssist launches rapid SaaS website platform for car dealers, promising live sites in a day with synced inventory and lead management.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
Multipole AI launches AIMSOO to boost SME AI visibility
Software-as-a-Service

Multipole AI launches AIMSOO to boost SME AI visibility

Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
Google unveils Scenario Planner for Meridian MMM use
Data Analytics

Google unveils Scenario Planner for Meridian MMM use

Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.

By Sofiah Nichole Salivio • 4 min read • Fri, 20th Feb 2026
Marketers boost budgets as LLMs emerge as key audience
Digital Transformation

Marketers boost budgets as LLMs emerge as key audience

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

By Catherine Knowles • 4 min read • Thu, 19th Feb 2026
Unilever partners Google Cloud to build AI-first backbone
Data Analytics

Unilever partners Google Cloud to build AI-first backbone

Unilever taps Google Cloud's AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.

By Mark Tarre • 4 min read • Wed, 18th Feb 2026
Advertising standards tightened to protect Kiwi consumers
Health Technologies

Advertising standards tightened to protect Kiwi consumers

New Zealand tightens health advertising code, curbing influencer endorsements, tougher evidence rules and stricter protections for vulnerable people.

By Karen Joy Bacudo • 5 min read • Tue, 17th Feb 2026
Stop burning money on manual marketing tasks
DevOps

Stop burning money on manual marketing tasks

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

By Adrian Randall • 4 min read • Tue, 17th Feb 2026
'Valentine' wording boosts email wins, study finds
DevOps

'Valentine' wording boosts email wins, study finds

Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

By Mark Tarre • 4 min read • Fri, 13th Feb 2026
AI referrals surge as web traffic falls & costs rise
Data Analytics

AI referrals surge as web traffic falls & costs rise

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 13th Feb 2026
Wesfarmers, Microsoft deepen AI & cloud retail pact
Data Analytics

Wesfarmers, Microsoft deepen AI & cloud retail pact

Wesfarmers is deepening its AI and cloud pact with Microsoft to roll out Copilot tools, agents and data platforms across its retail brands.

By Sean Mitchell • 3 min read • Fri, 13th Feb 2026

Stories from Other Regions

Marketing stories

StackAdapt links with Experian to power UK ad targeting
Data Protection

StackAdapt links with Experian to power UK ad targeting

StackAdapt partners with Experian to plug its identity graph and UK audience segments into the ad platform, boosting first-party data targeting.

By Catherine Knowles • 3 min read • Wed, 18th Feb 2026
Why household context matters for the future of audience insight
Data Protection

Why household context matters for the future of audience insight

As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.

By Colin Grieves • 4 min read • Wed, 18th Feb 2026
European marketers plan to simplify martech stacks
Unified Communications

European marketers plan to simplify martech stacks

European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.

By Mark Tarre • 4 min read • Fri, 13th Feb 2026
Most Britons baffled by new AI & marketing job titles
Marketing Technologies

Most Britons baffled by new AI & marketing job titles

Most Britons have never heard of new AI and marketing roles, with many dismissing titles like Belonging Manager and Empathy Engineer as fake.

By Mark Tarre • 5 min read • Fri, 13th Feb 2026