Marketing stories
Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
As digital marketing leans on empathy and nuance, women shoulder unseen emotional labour that powers brands but rarely gets its due.
Amid the beautiful chaos of parenthood, an SEO leader reveals why empathy and flexible work are now digital marketing's sharpest edge.
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
Female leaders at SAS Australia and New Zealand are mentoring, advocating and innovating to build pathways for the next generation in tech.
The net-zero transition risks stalling unless more women shape the tech driving AI, cybersecurity and digital energy systems.
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
In tech and marketing, women are excluded not just by bias in code or funding, but by domestic load and male-coded networking rituals.
As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.
AI is reshaping search, but SEO leadership remains stubbornly male, risking narrower strategy, pay gaps and biased AI-driven search.
Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.
A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.
Women founders risk empires built on rented platforms; owning domains turns digital identity into an asset they control and can scale.
Digital campaign strategy is reshaping marketing, where AI, workflows and diverse leadership align data, design and production at scale.
This International Women's Day, #GivetoGain urges tech leaders to swap hoarding knowledge for sharing it, unlocking real power and progress.
myPlates appoints Shikha Thakur Head of Marketing Performance to drive data-led digital growth and transform into a consumer-focused brand.
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