EILEEN FISHER adopts Aptos tech to unify store sales

EILEEN FISHER has entered a technology partnership with retail software provider Aptos and plans to deploy the Aptos ONE point-of-sale system across more than 50 stores in North America.

The rollout is part of a broader effort to modernise store technology and create a more consistent experience across physical shops and online channels. The brand is replacing a legacy POS system with a cloud-based platform designed for mobile use by store staff.

EILEEN FISHER sells through its own store network in North America, via its eCommerce site, and through more than 400 department and specialty stores globally. The brand also runs Renew, a take-back and resale programme. Items collected through Renew are resold online, in two dedicated Renew stores, and in selected locations.

Store Focus

EILEEN FISHER has positioned its stores as central to customer engagement, a focus that has driven its decision to overhaul its store technology stack. The new platform is expected to standardise how customer interactions are managed across channels and how store teams access data during transactions.

Aptos ONE uses a cloud architecture and is delivered as a unified system. Aptos also describes it as API-first, a design that can make it easier to connect with other systems and services.

In practical terms, the deployment will affect checkout, customer lookups, and stock visibility. It also covers fulfilment workflows that have become more common in apparel retail, including buy online, pick up in store; ship from store; and placing orders for items not available on the shop floor.

Omnichannel Data

The partnership emphasises real-time inventory visibility and data synchronisation across store tills, eCommerce, and fulfilment. The approach centres on a single set of promotions and customer profiles so store staff and digital channels work from the same information.

EILEEN FISHER's in-store and online systems will use the same payment provider and customer relationship management system. This structure can reduce inconsistencies between channels during returns and exchanges, and allow staff to view purchase history and loyalty information during assisted sales using a mobile device rather than a fixed checkout counter.

"The transition to Aptos ONE will bring unprecedented flexibility to our operations, allowing us to pivot as quickly as our business needs and shopper expectations evolve," said Wes Wilson, Vice President of Information Technology at EILEEN FISHER.

Wilson cited integrations and the delivery model as key factors in the selection. "The platform's out-of-the-box integrations and continuous feature delivery - paired with our deep confidence in the Aptos team - were key factors in our decision. This is more than a new software rollout; it's a profound shift that elevates every level of engagement with our customers," he said.

Associate Tools

Mobile-first store systems are a growing focus for apparel retailers looking to reduce queues and shift staff time from the till to the shop floor. EILEEN FISHER said the new interface will simplify routine tasks for associates and reduce the steps needed for common customer requests.

"Aptos ONE's intuitive interface and real-time integrations simplify complex tasks, freeing our associates to focus on what they do best: creating authentic relationships with our customers," said Lori Harmon, Director of Consumer Systems at EILEEN FISHER.

Harmon outlined tasks expected to be handled in a single-device workflow. "Whether looking up loyalty points or purchase history, managing real-time inventory or placing endless aisle or preorders, the result is high-touch service delivered from a single mobile device," she said.

Aptos General Manager Jeremy Grunzweig said the partnership centres on a unified commerce approach across channels.

"It is a privilege to welcome EILEEN FISHER as an Aptos customer and to support their unified commerce transformation. With Aptos ONE, EILEEN FISHER is building the agility needed to scale its mission and define the future of responsible fashion. We look forward to a long-term partnership that helps them reach more shoppers while upholding the superior service for which the brand is known," Grunzweig said.

The companies have not disclosed financial terms, a deployment timeline, or whether the rollout will extend beyond North America. The POS implementation aligns with EILEEN FISHER's broader retail model, spanning full-price stores, resale locations, and wholesale distribution, and signals further investment in store operations and cross-channel consistency.