ZyG raises USD $60 million to scale AI commerce tools

ZyG has raised USD $60 million in a Series A funding round led by Accel. The investment brings Accel partner Sonali De Rycker onto the company's board.

Felix Capital also joined the round, alongside new and existing investors including Bessemer Venture Partners and Lightspeed Venture Partners. Based in Tel Aviv, ZyG was founded by the creators of ironSource and three AI specialists from an Israeli cyber unit. It focuses on software for direct-to-consumer brands.

The funding comes as more technology companies try to sell artificial intelligence tools to online merchants facing rising customer acquisition costs, fragmented software systems and pressure to improve retention. ZyG argues that although it has become easier to open an online store through marketplaces and commerce platforms, building a business at scale still requires a patchwork of agencies, applications and specialist teams.

ZyG OS, the company's product, is designed to handle a broad range of tasks for brands that already have some early online traction. Those tasks include building online storefronts, creating marketing material, managing paid and organic customer growth, improving conversion, supporting retention efforts and helping with logistics decisions.

ZyG is targeting entrepreneurs and direct-to-consumer companies whose products have already shown promise but lack the technology, data infrastructure and in-house AI expertise needed to expand in the US market. It uses what it calls an agentic product-market-fit test to assess whether a product is suitable for partnership, producing a "ZyG Score" intended to predict its potential to scale.

Business model

Unlike many software providers that license tools to merchants, ZyG presents itself as a partner that takes over much of the digital operating layer. Brands that meet its criteria can use the platform under a pay-as-you-grow fee structure while retaining control of their intellectual property and recognising all revenue generated.

The model also extends into financing. ZyG offers cohort-based financing to products that score highly under its internal assessment models, a structure aimed at companies whose customer acquisition spending is recovered over time rather than immediately. This is particularly relevant for direct-to-consumer businesses that depend on customer lifetime value rather than one-off sales.

The approach is intended to reduce the need for brands to hire more staff or add external agencies and tools as they grow. Instead, ZyG wants software agents built on a shared data layer to perform tasks across the customer journey.

Shared data

At the centre of the system is a unified data layer that combines information from advertising pixels, commerce platforms and other specialist tools used by online retailers. The aim is to create a single view of customer activity that can be used by different AI agents working on marketing, store design, retention and operations.

ZyG says the same data is also used for predictive models covering lifetime value forecasting, attribution, cohort analysis, churn prediction, pricing and inventory demand. In practice, it is pitching a platform that blends automation with forecasting tools in an attempt to make decision-making more consistent across the business.

That reflects a broader movement in commerce software, where suppliers are trying to move beyond narrow applications such as ad buying or email marketing and instead offer more integrated systems. The promise is that a connected platform can respond faster to changes in customer behaviour because signals gathered in one area can shape decisions in another.

ZyG's pedigree may help it attract attention from investors and prospective customers. The company was built by founders of ironSource, the adtech business that listed in New York at a USD $11 billion valuation before later merging with Unity. Their background in mobile advertising and growth has informed ZyG's focus on data, user acquisition and monetisation.

In comments released with the funding announcement, chief executive and co-founder Omer Kaplan described scaling as the central challenge for online brands after the initial barrier to entry had fallen.

"Shopify and Amazon opened the door for anyone who wants to start selling online. But shifting from selling to scaling remains overwhelmingly complex. It forces founders to manage fragmented tools, siloed data, and the many teams or agencies needed to execute every aspect of scale," said Omer Kaplan, chief executive and co-founder of ZyG. "ZyG OS flips that model with an end-to-end solution that solves the entire problem, not pieces of it. With a complex agentic infrastructure, ZyG OS executes the endless elements needed to scale, freeing founders to focus on building great products."

Accel's involvement gives ZyG backing from one of the best-known venture investors in European and Israeli technology. De Rycker said the market had solved many of the mechanics of online selling, but not the complexity of expanding brands efficiently.

"The industry has spent years perfecting how we sell online, yet scaling remains fragmented and fragile," said Sonali De Rycker, partner at Accel. "By combining the ironSource founders' commerce pedigree with deep AI expertise, the ZyG team has built the definitive Agentic Operating System that finally gives entrepreneurs the automated growth engine they need to scale."