The Ultimate Guide to Customer Relationship Management
A curated American edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
American Customer Relationship Management News
Regional stories with direct local relevance
Forgepoint raises USD $9.8 million for quoting software
Customers are quoting 30% more jobs and cutting turnaround times by over 55% as Forgepoint's AI tool gains traction in manufacturing.
Bolt.new buys Dokai to bolster enterprise AI agents
The purchase brings Dokai's orchestration technology and founders into Bolt.new as it pushes deeper into enterprise systems and agentic workflows.
Stuut raises USD $52.5 million to boost receivables
The funding will help the fintech meet rising demand as enterprises seek to free up cash tied in unpaid invoices and cut days sales outstanding.
Arity launches platform to help insurers control acquisition
It aims to help carriers link spending, routing and outcomes across fragmented channels, giving them clearer control over acquisition performance.
Crux Analytics raises USD $2.2 million seed funding
The new capital will help the fintech expand beyond community banks as local lenders seek growth without adding headcount.
Freehand names Krshna Prashant as first US Marketing Lead
The appointment signals a push to win cautious enterprise buyers as the supply-chain AI company expands in the US after a USD $75 million seed round.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Certinia expands Veda AI for professional services
Litera adds AI search & growth tools for law firms
CFOs lack data trust, stalling AI adoption in finance
SnapLogic launches SnapCode for Claude Code integration
Microsoft launches AI sales & service tools in Copilot
Featured News
Schrodinger's ERP both dead and alive, says Rimini Street
Businesses can avoid costly ERP rip-and-replace projects by layering AI and automation onto existing systems, Rimini Street says.
Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Cohesity mitigating shadow AI by empowering staffers
Approved AI tools are cutting shadow use by staff, but Cohesity warns the bigger risk is corrupted enterprise knowledge and weak governance.
Expert Columns
AI in Retail is Only as Good as its Data Foundation
How to Choose the Right Email Verification API: A Buyer's Guide
Microsoft dramatically cut their distributors
Why You Need Phone Validation in Your Customer Data Toolkit
Bolt-on AI is the new lipstick on a pig; the pig is still running your enterprise
Why Customer 360 initiatives fail to deliver ROI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Address data is the retail superpower
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
Maxio launches AI agents for finance teams in billing
The tool is aimed at easing manual close, collections and reconciliation work while keeping finance staff in control of approvals.
Luware launches NimbusOne after Microsoft certification
Certified by Microsoft, the new client lets contact centre agents stay in Teams or work in CRM tools, reducing switching and support burdens.
FIS launches AI suite for CFO cash flow forecasting
Finance teams can now spot liquidity pressure earlier, as the new suite pulls together data from multiple systems and forecasts cash across time horizons.
Amperity launches Pér AI agent for marketing workflows
The tool aims to cut delays between analysis and campaign action, letting marketers approve AI-suggested steps inside existing systems.
CAS picks NEWWORK platform for AI-enabled operations
The pilot will link sales, production and logistics data, giving CAS real-time visibility across orders and deliveries as it tests an AI operating layer.
Mobilise launches telecom software for non-telco brands
The launch gives travel and fintech brands a faster route into mobile services, with software that avoids building telecom systems from scratch.
Manufacturers back MCP-linked AI for productivity gains
Connected product data is now seen as the key to productivity gains, with manufacturers citing faster decisions, development and launches.
Pipedrive rolls out Nova AI meeting tool worldwide
Sales teams will get AI meeting notes and CRM updates at no extra cost as Pipedrive expands Nova across Google Meet, Zoom and Teams.
Mastercard launches SME report as firms prioritise stability
New research shows 68% of SMEs now value stability over rapid expansion, prompting Mastercard to add business tools and cyber support.
Acceldata launches xFactory for governed private AI
Large enterprises can now build governed AI on fragmented data without moving it, as Acceldata targets regulated sectors with xFactory.
Tech Race Summit explores personalisation, AI and cybersecurity
AI and personalisation are reshaping Softswiss's product, engineering and security priorities as the group warns of higher cyber risk and tighter data demands.
B2B sales teams prefer clean data over AI assistants
Accurate prospect data remains the priority for most sales staff, with three-quarters choosing it over an AI assistant as CRM records stay patchy.
Ayla launches Dealer Hub for connected device networks
Manufacturers can now monitor dealer-installed devices across sites, aiming to cut service delays and spot faults before customers complain.
Salesforce unveils Koa CRM reasoning model on NVIDIA
The model is already being piloted by customers as Salesforce pushes AI deeper into CRM workflows with fewer errors and more control.
SAP adds TabPFN-3.5 Plus to AI Core for business data
Customers could get faster forecasts and risk scores from messy business tables as SAP brings Prior Labs' model into AI Core.
Zocks links client data platform to Claude for advisers
Advisers can now draft reviews and tax summaries with client context drawn from Zocks' conversation data, while keeping access read-only.
Datarails launches Desk for finance request ticketing
Finance teams will gain a central queue with audit trails and AI-drafted replies, reducing time spent chasing invoices and records across systems.
Intapp launches DealCloud plug-in for ChatGPT for finance
Eligible financial firms can now tap their own DealCloud records in ChatGPT while keeping confidential data and access barriers intact.
Atira raises USD $17.5 million for industrial AI sales
The funding will speed hiring and overseas expansion as manufacturers adopt software that has cut ask-to-bid times by up to 80%.
Sembly 3.0 aims to automate business document creation
Business teams could cut weeks from report and presentation work as the platform turns internal data into client-ready documents.
