The Ultimate Guide to Customer Relationship Management
A curated American edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
American Customer Relationship Management News
Regional stories with direct local relevance
Opaque hires Microsoft veteran as Chief Platform Officer
The appointment signals a push to help regulated firms deploy AI agents without risking data leaks or unauthorised actions in sensitive systems.
Address data is the retail superpower
Cleaner address records can cut failed deliveries, trim costs and lift conversions as retailers chase faster, more reliable eCommerce fulfilment.
Canopy launches AI coworker for accounting automation
Accounting firms could cut admin bottlenecks as Canopy’s new AI tool handles onboarding, billing checks and document chasing inside its platform.
Monk raises USD $25 million to tackle invoice delays
The funding will help Monk target a USD $3 trillion US receivables market where many overdue bills stall over portal errors and missing details.
Treasure AI launches agentic platform for marketers
Marketers could cut manual campaign work as the new platform uses customer data and AI agents to trigger actions across channels in real time.
TCS launches AI job training with Cincinnati & Salesforce
Final-year students in Cincinnati will get paid AI training and a route into TCS roles through a three-month university-linked scheme.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Parloa tops USD $50 million ARR after Series D boost
8x8 sees surging AI demand as usage revenue jumps 70%
HPE launches scale-up server for SAP HANA workloads
DevRev wins ISO 27001 certification for AI security
Gainsight names new leadership team for growth push
Expert Columns
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Address data is the retail superpower
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
Respect through results: Breaking through male-dominated construction with no-code tech
Why more SaaS vendors are embedding data quality into their core platforms
Why leaders don't need more tools: They need smarter integrations
For CFOs to achieve ROI with AI: Focus on production, not pilots
Recent Customer Relationship Management News
Hapax launches AI platform to automate workplace tasks
Beta testing showed the platform can cut manual work quickly, completing more than 350 automations in under two weeks at one organisation.
Cox Business launches AI contact centre with RingCentral
Businesses gain an AI-enabled contact centre with omnichannel support, as Cox Business broadens its portfolio beyond traditional telecoms services.
Unanet, Xpedeon expand North America construction tie-up
Contractors in North America will gain a single flow of data from pipeline tracking to invoicing as two construction software systems are linked.
US small firms turn to AI tools to cut operating costs
US small firms are leaning on AI to slash admin costs and free staff for higher-value work, avoiding deeper headcount cuts for now.
Respect through results: Breaking through male-dominated construction with no-code tech
A tech leader swaps a NASDAQ-100 post for Florida construction, using no-code tools to tame chaos and boost profits by 28%.
People.ai links SalesAI to MCP for trusted CRM data
People.ai plugs SalesAI into MCP so Claude, Copilot and ChatGPT can tap cleaner revenue data directly inside existing AI workflows.
EILEEN FISHER adopts Aptos tech to unify store sales
EILEEN FISHER will roll out Aptos ONE POS across 50+ North American stores to unify sales, inventory visibility and omnichannel service.
FourKites unveils Loft AI platform for enterprise workflows
FourKites launches Loft AI platform and Sophie agent to turn natural-language instructions into automated workflows across enterprise apps.
MetadataONE platform launched with F1 Academy sponsorship reveal
Metadata.io launches AI-powered MetadataONE platform for rapid digital marketing and announces sponsorship with F1 Academy driver Nicole Havrda.
For CFOs to achieve ROI with AI: Focus on production, not pilots
CFOs should focus on integrating AI into finance workflows rather than pilots, as this drives measurable ROI and operational efficiency in budgeting and payments.
AI tipped to improve US food brands' efficiency amid tech hurdles
Nearly half of US food brands expect AI to boost efficiency, yet many face hurdles like fragmented data systems and staff training challenges.
Charter Global unveils Orcaworks platform to automate workflows
Charter Global launches Orcaworks platform featuring digital co-workers to automate workflows and deliver measurable outcomes in enterprise tools.
Glik's deploys Aptos tech to transform stores & unify commerce
Glik's is set to transform its 70+ US stores and online channels by adopting Aptos' unified commerce tech for a seamless shopping experience.
Top 10% of sellers generate 65% of enterprise revenue
A study by Clari Labs reveals that just 10% of top sellers account for 65% of enterprise revenue, exposing major inefficiencies in sales practices.
SugarCRM appoints industry veteran Bob Stutz to board
SugarCRM has appointed Bob Stutz to its board of directors, drawing on his 30 years of experience in transforming CRM solutions globally.
Sanofi taps Snowflake for AI drug development push
Field sales teams will get AI-generated call plans in seconds as Sanofi expands Snowflake use across research, procurement and operations.
Gainsight launches agentic stack for customer retention
The update lets post-sales teams build and share AI workflows in Gainsight, as boards push harder for measurable gains in retention and expansion.
Zoom launches ZoomMate AI tool for workplace tasks
The new service links meetings with enterprise systems, letting users trigger workflows and draft documents without switching apps.
EasyPicky & Pitcher team up for shelf data workflow
Field teams can now act on shelf problems during store visits as EasyPicky's video analysis feeds Pitcher's sales workflow for consumer goods makers.
Snowflake buys Natoma & deepens AWS tie with USD £6bn
The move gives Snowflake a wider governance layer for enterprise AI and locks in a USD $6 billion AWS spend over five years.