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Social commerce Stories - Page 2

American Stories

Social commerce stories

Designing for the real buyer: Why women drive the commerce + creator economy
Customer Experience

Designing for the real buyer: Why women drive the commerce + creator economy

Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.

By Lauren Newman • 5 min read • Thu, 5th Mar 2026
Levanta unifies creator & affiliate tools for Shopify
Marketing Technologies

Levanta unifies creator & affiliate tools for Shopify

Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.

By Catherine Knowles • 4 min read • Wed, 4th Mar 2026

Global Stories

Social commerce stories

IAS expands TikTok ad measurement across four formats
Marketing Technologies

IAS expands TikTok ad measurement across four formats

Advertisers can now assess TikTok search, commerce and Lite placements for brand safety and viewability as IAS widens its measurement coverage globally.

By Kaleah Salmon • 3 min read • Tue, 21st Apr 2026
Blackhawk launches digital wallet for unified stored value
Crypto

Blackhawk launches digital wallet for unified stored value

Retailers can now keep refunds, rewards and gift cards in one balance, reducing friction for shoppers and fees for brands.

By Karen Joy Bacudo • 4 min read • Fri, 17th Apr 2026
5 eCommerce trends set to define 2026
Digital Transformation

5 eCommerce trends set to define 2026

AI shopping agents, stricter sustainability rules and tougher cross-border compliance are set to reshape online retail by 2026.

By Bobby Joseph • 7 min read • Fri, 10th Apr 2026
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Fri, 10th Apr 2026
PayPal brings payment links to Canva's 265 million
Software-as-a-Service

PayPal brings payment links to Canva's 265 million

Creators and small businesses can now take payments inside Canva, reaching its 265 million users through PayPal-hosted checkout links and QR codes.

By Sean Mitchell • 3 min read • Fri, 10th Apr 2026
Bazaarvoice launches API to boost AI review discovery
Marketing Technologies

Bazaarvoice launches API to boost AI review discovery

Brands may need to adapt review content for AI search, as Bazaarvoice’s new API makes user-generated ratings crawlable for recommendation engines.

By Sofiah Nichole Salivio • 4 min read • Wed, 8th Apr 2026
TikTok Shop adds Bazaarvoice reviews to product pages
Customer Experience

TikTok Shop adds Bazaarvoice reviews to product pages

Shoppers on TikTok Shop will soon see verified customer feedback from brands’ own websites, helping new listings build trust and sales faster.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026
THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Partner Programmes

THG Commerce backs Beauty of Joseon’s UK TikTok Shop

Affiliate creators are driving 68% of early revenue as the skincare brand uses TikTok Shop to win UK shoppers beyond specialist retailers.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026
Pattern appoints David Jennison to lead European growth
Data Analytics

Pattern appoints David Jennison to lead European growth

Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.

By Sofiah Nichole Salivio • 4 min read • Tue, 17th Mar 2026
SeeBiz unveils social B2B marketplace for wholesalers
Digital Transformation

SeeBiz unveils social B2B marketplace for wholesalers

SeeBiz launches a social B2B wholesale marketplace, blending product catalogues, ordering tools and feed-based networking for trade users.

By Shannon Williams • 4 min read • Thu, 12th Mar 2026
BYRDLI, Tahnee Cook launch live LA travel booking push
eCommerce

BYRDLI, Tahnee Cook launch live LA travel booking push

BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.

By Mark Tarre • 4 min read • Wed, 11th Mar 2026
Revuze adds TikTok Shop insight to market platform
Data Analytics

Revuze adds TikTok Shop insight to market platform

Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.

By Catherine Knowles • 3 min read • Fri, 27th Feb 2026

Stories from Other Regions

Social commerce stories

UK shoppers will pay more for seamless retail experience
Digital Transformation

UK shoppers will pay more for seamless retail experience

A survey of 2,000 UK consumers found convenience can lift spend, with younger shoppers most willing to pay for smoother retail journeys.

By Shannon Williams • 4 min read • Thu, 26th Mar 2026
UK retailers turn to TikTok & AI as social shopping grows
Digital Transformation

UK retailers turn to TikTok & AI as social shopping grows

UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.

By Mark Tarre • 4 min read • Thu, 19th Mar 2026
Stay22 raises $122m to drive global creator commerce push
Marketing Technologies

Stay22 raises $122m to drive global creator commerce push

Stay22 lands $122m from Summit Partners to fuel global expansion of its creator commerce tools beyond travel into wider retail.

By Catherine Knowles • 3 min read • Fri, 27th Feb 2026