Social commerce stories
Markable launches free AI tools to widen creator access
Yesterday
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martech
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rpa
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cdp
Markable widens access as it opens Smart Deep Links, AutoDM and AI Product Collage to all creators in free push to boost affiliate sales.
Markable launches free creator tier as social commerce grows
Yesterday
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cx
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martech
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rpa
Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.
MiQ says marketing funnel no longer matches consumers
4 days ago
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cx
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martech
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social media
MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.
IAS expands TikTok ad measurement across four formats
5 days ago
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martech
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e-commerce
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social media
Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.
Wayvia updates Shoppable platform to track retail sales
Last week
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digital transformation
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cx
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martech
Wayvia rolls out Shoppable Next Generation to link ad campaigns with confirmed retail sales and Meta purchase signals for brands.
Blackhawk launches digital wallet for unified stored value
Last week
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crypto
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fintech
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cx
Blackhawk Network has unveiled a Digital Wallet API that lets brands pool gift cards, refunds, loyalty rewards and promo credit into one spendable balance.
5 eCommerce trends set to define 2026
This month
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digital transformation
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cx
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martech
Ecommerce in 2026: AI shoppers, social sales and returns pressure push retailers to rethink data, compliance and cross-border growth.
Shoppers turn against AI social content, survey finds
This month
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
PayPal brings payment links to Canva's 265 million
This month
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saas
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digital transformation
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fintech
PayPal brings payment links into Canva for 265 million users, letting creators, entrepreneurs and small firms sell from designs with QR codes and checkouts.
Bazaarvoice launches API to boost AI review discovery
This month
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martech
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commerce systems
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erp
Bazaarvoice unveils patent-pending API to help brands and retailers surface verified reviews in AI-led shopping and search results.
TikTok Shop adds Bazaarvoice reviews to product pages
Last month
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cx
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martech
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e-commerce
TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.
Pattern appoints David Jennison to lead European growth
Last month
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data analytics
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cx
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martech
Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.
SeeBiz unveils social B2B marketplace for wholesalers
Last month
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digital transformation
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cx
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martech
SeeBiz launches a social B2B wholesale marketplace, blending product catalogues, ordering tools and feed-based networking for trade users.
BYRDLI, Tahnee Cook launch live LA travel booking push
Last month
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e-commerce
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social media
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olympic games
BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.
Designing for the real buyer: Why women drive the commerce + creator economy
Last month
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cx
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martech
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commerce systems
Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.
Levanta unifies creator & affiliate tools for Shopify
Last month
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martech
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commerce systems
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cdp
Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.
Revuze adds TikTok Shop insight to market platform
Fri, 27th Feb 2026
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data analytics
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cx
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martech
Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.
Ecommpay issues free guide to combat rising eCommerce fraud
Thu, 26th Feb 2026
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mfa
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fintech
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cx
Ecommpay launches a free fraud guide for online retailers as UK payment fraud hits GBP £1.17 billion and AI-driven scams rapidly escalate.
Pulse Advertising names Paola Nannelli as Chief Executive
Tue, 10th Feb 2026
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e-commerce
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apple
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marketing
Pulse Advertising has named Paola Nannelli Chief Executive as it steps up UK and US growth plans in the fast-shifting social commerce market.
YouTube sets 2026 agenda on creators, kids & AI tools
Thu, 22nd Jan 2026
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martech
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physical security
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digital entertainment
YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.