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Social commerce Stories

American Stories

Social commerce stories

Wayvia updates Shoppable platform to track retail sales
Digital Transformation

Wayvia updates Shoppable platform to track retail sales

Brands can now tie ad spend more closely to real purchases, as Wayvia adds confirmed retail sales data to its updated shoppable platform.

By Sofiah Nichole Salivio • 4 min read • Last month

Global Stories

Social commerce stories

Minty launches cashback app inside ChatGPT shopping chats
Customer Experience

Minty launches cashback app inside ChatGPT shopping chats

Shoppers can now see cashback offers in real time inside ChatGPT chats, as Minty targets AI-led buying decisions and retail media budgets.

By Sean Mitchell • 4 min read • Last month
Markable launches free creator tier as social commerce grows
Customer Experience

Markable launches free creator tier as social commerce grows

Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.

By Sofiah Nichole Salivio • 3 min read • Last month
MiQ says marketing funnel no longer matches consumers
Customer Experience

MiQ says marketing funnel no longer matches consumers

Consumers now switch between screens and shopping modes so quickly that MiQ says advertisers are misreading how purchases really happen.

By Shannon Williams • 4 min read • Last month
IAS expands TikTok ad measurement across four formats
Marketing Technologies

IAS expands TikTok ad measurement across four formats

Advertisers can now assess TikTok search, commerce and Lite placements for brand safety and viewability as IAS widens its measurement coverage globally.

By Kaleah Salmon • 3 min read • Last month
Blackhawk launches digital wallet for unified stored value
Crypto

Blackhawk launches digital wallet for unified stored value

Retailers can now keep refunds, rewards and gift cards in one balance, reducing friction for shoppers and fees for brands.

By Karen Joy Bacudo • 4 min read • Last month
5 eCommerce trends set to define 2026
Digital Transformation

5 eCommerce trends set to define 2026

AI shopping agents, stricter sustainability rules and tougher cross-border compliance are set to reshape online retail by 2026.

By Bobby Joseph • 7 min read • Last month
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Last month
PayPal brings payment links to Canva's 265 million
Software-as-a-Service

PayPal brings payment links to Canva's 265 million

Creators and small businesses can now take payments inside Canva, reaching its 265 million users through PayPal-hosted checkout links and QR codes.

By Sean Mitchell • 3 min read • Last month
Bazaarvoice launches API to boost AI review discovery
Marketing Technologies

Bazaarvoice launches API to boost AI review discovery

Brands may need to adapt review content for AI search, as Bazaarvoice’s new API makes user-generated ratings crawlable for recommendation engines.

By Sofiah Nichole Salivio • 4 min read • Last month
TikTok Shop adds Bazaarvoice reviews to product pages
Customer Experience

TikTok Shop adds Bazaarvoice reviews to product pages

Shoppers on TikTok Shop will soon see verified customer feedback from brands’ own websites, helping new listings build trust and sales faster.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026
THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Partner Programmes

THG Commerce backs Beauty of Joseon’s UK TikTok Shop

Affiliate creators are driving 68% of early revenue as the skincare brand uses TikTok Shop to win UK shoppers beyond specialist retailers.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026

Stories from Other Regions

Social commerce stories

Australian businesses embrace social selling, PayPal says
Digital Transformation

Australian businesses embrace social selling, PayPal says

Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.

By Sean Mitchell • 3 min read • Last month
WNTD launches fashion app with GBP £3 million backing
Customer Experience

WNTD launches fashion app with GBP £3 million backing

Gen Z shoppers can now test looks and seek friend feedback in one place, as WNTD bets on social discovery away from retail sites.

By Sofiah Nichole Salivio • 4 min read • Last month
Rugs Direct launches WhatsApp returns service in UK
Digital Transformation

Rugs Direct launches WhatsApp returns service in UK

Shoppers can now return rugs without printing labels or using a portal, as UK retailer Rugs Direct moves the process into WhatsApp.

By Sean Mitchell • 4 min read • Thu, 26th Mar 2026
UK shoppers will pay more for seamless retail experience
Digital Transformation

UK shoppers will pay more for seamless retail experience

A survey of 2,000 UK consumers found convenience can lift spend, with younger shoppers most willing to pay for smoother retail journeys.

By Shannon Williams • 4 min read • Thu, 26th Mar 2026
UK retailers turn to TikTok & AI as social shopping grows
Digital Transformation

UK retailers turn to TikTok & AI as social shopping grows

UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.

By Mark Tarre • 4 min read • Thu, 19th Mar 2026