Multichannel marketing stories

Hellmann’s “Meal Diamond” tops Super Bowl online engagement, with a 117% surge beating Michelob ULTRA, Instacart, Pringles and Dunkin.

European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

Shirofune has integrated Reddit Ads into its automation platform, letting marketers manage and optimize Reddit alongside other digital channels.

Online Valentine’s discounts shrink as shoppers browse earlier, research more and spread spending beyond traditional romantic gifts.

Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.

Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.

Maestra’s US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.

Kentico launches AIRA Agentic Suite, bringing task-specific AI agents into its Xperience platform to automate and refine marketing workflows.

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.

PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

First Media joins MMC as an LP, boosting the venture fund’s media-for-equity firepower with wider digital, social and TV ad reach for start-ups.

Constant Contact buys GURU Conference, SubjectLine.com and Certified GURU to deepen its email marketing tools, training and community reach.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi’s Inspire 2027 growth strategy.

SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.

Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

Kentico’s Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.