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Multichannel marketing Stories - Page 2

American Stories

Multichannel marketing stories

Hellmann's Super Bowl spot tops online engagement rankings
Customer Experience

Hellmann's Super Bowl spot tops online engagement rankings

Hellmann's “Meal Diamond” tops Super Bowl online engagement, with a 117% surge beating Michelob ULTRA, Instacart, Pringles and Dunkin.

By Sofiah Nichole Salivio • 4 min read • Sat, 14th Feb 2026
Shirofune adds Reddit Ads to its omnichannel ad suite
Customer Experience

Shirofune adds Reddit Ads to its omnichannel ad suite

Shirofune has integrated Reddit Ads into its automation platform, letting marketers manage and optimize Reddit alongside other digital channels.

By Mark Tarre • 3 min read • Fri, 13th Feb 2026
Maestra's US customer base surges as brands ditch Klaviyo
Digital Transformation

Maestra's US customer base surges as brands ditch Klaviyo

Maestra's US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026

Global Stories

Multichannel marketing stories

Easter marketing peaks in final week, Klaviyo finds
Customer Experience

Easter marketing peaks in final week, Klaviyo finds

Easter-related campaigns surge to 27 times baseline in the last week, leaving brands to compete for attention in a crowded final stretch.

By Kaleah Salmon • 3 min read • Thu, 2nd Apr 2026
Klaviyo unveils AI Composer for marketing campaigns
Digital Transformation

Klaviyo unveils AI Composer for marketing campaigns

Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.

By Mark Tarre • 4 min read • Wed, 25th Mar 2026
AI aids product discovery, but shoppers shun checkout
Data Protection

AI aids product discovery, but shoppers shun checkout

AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.

By Shannon Williams • 4 min read • Fri, 20th Mar 2026
AI speeds up content production, but sameness a problem
Customer Experience

AI speeds up content production, but sameness a problem

PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026
Perion debuts Outmax AI agent to optimise TikTok ads
Marketing Technologies

Perion debuts Outmax AI agent to optimise TikTok ads

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

By Kaleah Salmon • 3 min read • Wed, 11th Mar 2026
Syndigo buys Taggstar to boost real-time retail messaging
DevOps

Syndigo buys Taggstar to boost real-time retail messaging

Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Mar 2026
Global Day of Unplugging pushes brands to cut noise
Data Protection

Global Day of Unplugging pushes brands to cut noise

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

By Kaleah Salmon • 3 min read • Sat, 7th Mar 2026
Brands plan to boost content budgets despite AI friction
Software-as-a-Service

Brands plan to boost content budgets despite AI friction

Brands plan to lift content budgets and AI use, but fragmented tools are fuelling burnout, wasted spend and slower campaign launches.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
Ogury brings persona-based audience targeting to CTV
Data Privacy

Ogury brings persona-based audience targeting to CTV

Ogury brings its persona-based ad targeting to connected TV, promising consistent cross-screen audiences as brands boost streaming spend.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Feb 2026
AI referrals surge as web traffic falls & costs rise
Data Analytics

AI referrals surge as web traffic falls & costs rise

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 13th Feb 2026
Retailers cut Valentine's discounts as browsing rises
Marketing Technologies

Retailers cut Valentine's discounts as browsing rises

Online Valentine's discounts shrink as shoppers browse earlier, research more and spread spending beyond traditional romantic gifts.

By Kaleah Salmon • 3 min read • Thu, 12th Feb 2026
Exclusive: How email still reigns supreme for small business marketing
Customer Experience

Exclusive: How email still reigns supreme for small business marketing

Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.

By Melania Watson • 6 min read • Tue, 10th Feb 2026

Stories from Other Regions

Multichannel marketing stories

European marketers plan to simplify martech stacks
Unified Communications

European marketers plan to simplify martech stacks

European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.

By Mark Tarre • 4 min read • Fri, 13th Feb 2026
Mailchimp boosts eCommerce tools with wider SMS rollout
Software-as-a-Service

Mailchimp boosts eCommerce tools with wider SMS rollout

Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026