Marketing strategy stories - Page 5

UiPath has named Michael Atalla as Chief Marketing Officer to lead global marketing and boost adoption of AI-driven automation in business processes.

Brand strategist Ulli Appelbaum's new book reveals how evidence-based brand associations drive market success, blending neuroscience and marketing science.

QuSecure appoints Jennifer Leggio as SVP of Marketing amid surging demand for its quantum-safe cybersecurity solutions globally.

Chris Tredwell has been appointed COO at Aqilla, driving AI integration in its cloud accounting software and targeting 20% annual growth.

Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.

PPDS appoints Jae O Choi Park as EMEA Commercial Head and Ron Cottaar as Head of Global Marketing to boost sales and brand presence worldwide.

AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.

Appian has named David Crozier as its Chief Marketing Officer from July 2025, leveraging his tech marketing expertise to boost global growth.

David Taylor joins ASI Alliance as Chief Marketing Officer to lead global efforts advancing decentralised artificial intelligence and superintelligence projects.

James Zipeure appointed Group CEO of Mortar AI to spearhead global growth and launch new Marketing Mix Modelling tool across US, UK and Asia.

Avalara appoints Adrianna Burrows as CMO and Shahan Parshad as CIO to boost global expansion and enhance AI-driven tax compliance solutions.

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

Tanium appoints Tara Ryan as Chief Marketing Officer to drive global brand transformation and ambitious growth in autonomous endpoint management solutions.

Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

Upwind hires cybersecurity veteran Rinki Sethi as Chief Security Officer to boost global growth amid 4,000% revenue surge and product innovations.

Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.

Alcatel-Lucent Enterprise names Sandrine El Khodry EVP of Global Sales and Marketing, aiming to boost sustainable growth and market presence worldwide.

Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.

A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.