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Marketing strategy stories

LendingClub to rebrand as Happen Bank in summer 2026
Fintech

LendingClub to rebrand as Happen Bank in summer 2026

The change is intended to reassure five million members that products and account terms stay unchanged during the summer 2026 transition.

By Karen Joy Bacudo • 4 min read • Sat, 25th Apr 2026

Global Stories

Marketing strategy stories

How to work with TechDay: A guide for PR Agencies
Partner Programmes

How to work with TechDay: A guide for PR Agencies

TechDay tells PR agencies to send pitches by email, include full copy and images upfront, and avoid follow-ups, embargoes and off-topic stories.

By Sean Mitchell • 4 min read • Wed, 29th Apr 2026
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
Spalba appoints Erica Seo as Business Head for APAC
Digital Transformation

Spalba appoints Erica Seo as Business Head for APAC

Rising demand for cross-market corporate events has prompted Spalba to deepen its APAC push, with Singapore as the regional hub.

By Sean Mitchell • 3 min read • Tue, 28th Apr 2026
RWS survey finds most leaders distrust AI cultural nuance
Digital Transformation

RWS survey finds most leaders distrust AI cultural nuance

Rework is eating into localisation budgets as AI content speeds up output but leaves global brands struggling with cultural fit.

By Shannon Williams • 4 min read • Thu, 23rd Apr 2026
Forrester warns AI marketing spend lacks business impact
Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Wed, 22nd Apr 2026
Ideally raises AUD $13.4m to expand US market research
Software-as-a-Service

Ideally raises AUD $13.4m to expand US market research

The funding will help speed the market research company’s US expansion after revenue there rose 350% and more brands signed up.

By Karen Joy Bacudo • 4 min read • Tue, 21st Apr 2026

Stories from Other Regions

Marketing strategy stories

Small firms lag on AI security training, survey finds
Data Protection

Small firms lag on AI security training, survey finds

Only 10% of small firms train staff on AI security, leaving many exposed as adoption grows and cyber fears rise.

By Karen Joy Bacudo • 4 min read • Last month
The death of the backlink: Why PR is now the most powerful SEO tool you have
Marketing Technologies

The death of the backlink: Why PR is now the most powerful SEO tool you have

AI search is turning brand coverage into a direct driver of discoverability, making earned media far more valuable than backlinks for buyers.

By Cooper Frost • 4 min read • Last month
6 digital marketing tools founders use to scale smarter
Data Analytics

6 digital marketing tools founders use to scale smarter

Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.

By Darian Kovacs • 10 min read • Fri, 1st May 2026
AI saves marketers time but not strategy, survey says
Digital Transformation

AI saves marketers time but not strategy, survey says

Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.

By Sofiah Nichole Salivio • 4 min read • Thu, 30th Apr 2026
Australian businesses embrace social selling, PayPal says
Digital Transformation

Australian businesses embrace social selling, PayPal says

Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.

By Sean Mitchell • 3 min read • Thu, 30th Apr 2026
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
Marketing Technologies

The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech

AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.

By Patrick Keenan • 5 min read • Thu, 30th Apr 2026
Content systems in B2B tech: Scaling assets across channels
Data Protection

Content systems in B2B tech: Scaling assets across channels

B2B tech firms are wasting budget on one-off assets as tighter content systems help extend reach, sharpen messaging and improve ROI.

By Patrick Keenan • 4 min read • Wed, 29th Apr 2026
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Tue, 28th Apr 2026
Thought leadership in B2B tech: From expertise to influence
Smart Cities

Thought leadership in B2B tech: From expertise to influence

Poorly translated expertise is leaving many Southeast Asian B2B tech firms invisible to buyers and weakening shortlist chances.

By Patrick Keenan • 4 min read • Mon, 27th Apr 2026
How executive profiling drives growth in B2B tech
Digital Transformation

How executive profiling drives growth in B2B tech

Structured executive visibility can reduce buying risk, build trust and sharpen market positioning for B2B tech firms across Southeast Asia.

By Patrick Keenan • 4 min read • Thu, 23rd Apr 2026