Market research stories - Page 4
Informatica named Leader in 2025 Gartner data quadrant
Fri, 9th Jan 2026
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crm
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hybrid cloud
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data analytics
Informatica from Salesforce is named a Leader in Gartner's 2025 Magic Quadrant for Data Integration Tools, its 20th straight year on top.
Generational split widens over cards, wallets & checkout
Fri, 9th Jan 2026
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digital transformation
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biometrics
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crypto
Younger shoppers embrace digital wallets and self-checkouts as older customers stick with cards and staff, widening a payments generation gap.
Generative AI search lifts mobile gaming ad opportunity
Fri, 9th Jan 2026
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gaming
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digital transformation
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martech
As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.
BCS Consultancy appoints Chris Coward as new COO
Fri, 9th Jan 2026
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devops
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digital transformation
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hyperscale
BCS Consultancy names Chris Coward COO to steer global expansion and sharpen operations as AI-driven data centre demand accelerates.
Private 5G network spend to hit USD $7.2bn by 2028
Fri, 9th Jan 2026
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uc
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network infrastructure
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digital transformation
Spending on private LTE and 5G networks is forecast to hit USD $7.2 billion by 2028 as enterprises outpace growth in public mobile systems.
CrowdStrike to buy SGNL to boost AI-ready identity security
Fri, 9th Jan 2026
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saas
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hybrid cloud
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pam
CrowdStrike will acquire identity security specialist SGNL to add continuous, AI-ready access enforcement across human and machine users.
Tech revolution reshapes global cold chain logistics
Fri, 9th Jan 2026
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robots
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data analytics
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blockchain
AI, IoT and automation are transforming cold chain logistics as stricter rules, pharma growth and online groceries drive rapid change.
Gigamon holds 50% of deep observability as AI drives boom
Thu, 8th Jan 2026
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firewalls
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private cloud
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hybrid cloud
Gigamon tightens grip on deep observability with 50% share as AI-driven workloads fuel 25% market growth and rising hybrid cloud demand.
US holiday shoppers rein in spending amid pressure
Thu, 8th Jan 2026
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data analytics
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ai
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e-commerce
US holiday shoppers to rein in festive spending as 60% say financial strain will curb gift budgets, new national survey data shows.
Shoppers now prize reliable, transparent deliveries
Wed, 7th Jan 2026
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cx
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martech
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commerce systems
Shoppers in the UK and US now value reliable, transparent deliveries and returns over speed alone, new research from Locus suggests.
Meta buys Manus to boost general-purpose AI agents
Tue, 30th Dec 2025
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data analytics
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digital transformation
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rpa
Meta has bought Singapore AI start-up Manus, aiming to embed its autonomous general-purpose agent across consumer and business products.
Telematics revolution drives change across auto sector
Fri, 19th Dec 2025
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smart cities
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data analytics
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digital transformation
Telematics shifts from optional extra to core auto tech in 2025, transforming safety, manufacturing, fleet efficiency and smart city traffic.
3DiVi maps global facial recognition trends to 2026
Thu, 18th Dec 2025
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data protection
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smart cities
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surveillance
3DiVi's 2026 report charts facial recognition's shift into core digital identity, mapping tech, regional maturity and policy risks worldwide.
Study finds value for money trumps price in eCommerce
Thu, 18th Dec 2025
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data analytics
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cx
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martech
Value for money, not low prices or rapid delivery, is the strongest driver of eCommerce satisfaction, Judge.me's study of reviews finds.
B2B buyers rebel against 'discovery theatre' sales
Wed, 17th Dec 2025
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virtualisation
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digital transformation
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cx
B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.
AI surge keeps Gigamon atop fast-growing observability
Thu, 11th Dec 2025
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firewalls
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private cloud
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hybrid cloud
Gigamon holds 50% of the deep observability market as AI and LLM demand fuels rapid hybrid cloud growth toward USD $1.7 billion by 2029.
AI-led workplaces twice as likely to beat revenue goals
Wed, 10th Dec 2025
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digital transformation
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hcm
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risk & compliance
Firms that embed AI in digital workplace tools are twice as likely to beat revenue goals, as gaps widen with slower-moving rivals.
Gartner warns of AI slowdown & divide among carmakers
Tue, 9th Dec 2025
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data analytics
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digital transformation
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cartech
Gartner warns most carmakers will rein in AI spending within five years, leaving a small, software-led elite to dominate the industry.
AI leaders surge ahead in growth & profitability
Tue, 9th Dec 2025
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data protection
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digital transformation
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partner programmes
A global NTT DATA study finds AI leaders are 2.5 times likelier to see double-digit revenue growth and triple the profit margins of peers.
Research teams slow to adopt AI risk losing organisational clout
Tue, 18th Nov 2025
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digital transformation
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partner programmes
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ai
Research teams not using AI risk losing influence, with AI-powered insights driving 72% of teams to increased demand and budget, Qualtrics finds.