Market research stories - Page 2
Qualtrics launches synthetic panels & hub to speed research
Last month
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data analytics
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digital transformation
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cx
Qualtrics unveils AI-driven synthetic panels and Research Hub, promising research-grade insights in hours and cheaper than human panels.
Qualtrics names Act XM top APJ partner in debut awards
Last month
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digital transformation
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cx
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martech
Qualtrics crowns Act XM top Asia Pacific Japan partner as it launches inaugural global Partner of the Year Awards across five categories.
PC shipments to plunge in 2026 on memory shortages
Last month
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semiconductors
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supply chain
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windows
Global PC shipments are set to slump 12% in 2026 as memory shortages push component costs sharply higher and force up system prices.
AI productivity gains erased by document verification
Last month
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data protection
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document management
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devops
AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.
IDC says global server revenue hits USD $444.1 billion
Last month
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network infrastructure
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semiconductors
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hyperscale
IDC says AI demand drives global server revenue to a record USD $444.1 billion, with hyperscalers and GPU-based systems leading the surge.
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AI ambition outpaces readiness for smaller businesses
Last month
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data protection
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manufacturing
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data analytics
SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
Virtana launches system-wide observability for AI chaos
Last month
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virtualisation
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devops
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hybrid cloud
Virtana debuts system-wide AI observability as enterprises battle double-digit AI job failures and mounting hybrid, multi-cloud fragility.
Enterprises shun plug-and-play AI for tailored builds
Last month
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saas
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digital transformation
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partner programmes
Enterprises ditch plug-and-play AI as Cognizant research shows buyers now favour bespoke builds and services-led, long-term partnerships.
Teradata adds agentic, multimodal AI to vector store
Last month
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hybrid cloud
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ai security
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aiops
Teradata upgrades Enterprise Vector Store with multimodal AI and agents to unify unstructured search and workflow orchestration at scale.
Distributors emerge as digital force in cloud & AI
Last month
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data analytics
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digital transformation
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hyperscale
IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.
International Women's Day - women, confidence, and the credit gap
Last month
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fintech
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cx
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martech
Ahead of International Women's Day, new research exposes how shattered confidence, bias and complexity fuel a stubborn credit gap for women.
Start training for a job that doesn't exist yet
Last month
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data analytics
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data science
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management
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
US small firms turn to AI tools to cut operating costs
Last month
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crm
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data analytics
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digital transformation
US small firms are leaning on AI to slash admin costs and free staff for higher-value work, avoiding deeper headcount cuts for now.
AI & hyperscale to more than double data centre spend
Last month
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firewalls
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network infrastructure
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hybrid cloud
AI and hyperscale build-outs will propel data centre networking spend from USD $55.64 billion in 2025 to USD $139.08 billion by 2031.
AI now default tool in fraud & AML, says SEON report
Fri, 27th Feb 2026
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gaming
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data protection
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digital transformation
AI has become the default weapon against fraud and AML, but SEON warns fragmented systems mean higher spend and rising operational strain.
Anthropic boosts Claude Cowork with new plugins, admin tools
Fri, 27th Feb 2026
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saas
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devops
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digital transformation
Anthropic upgrades Claude Cowork with private plugin marketplaces, richer admin controls and Office-linked workflows for enterprise teams.
Ricoh again named Leader in IDC high-speed inkjet study
Thu, 26th Feb 2026
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digital transformation
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cx
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martech
Ricoh has secured Leader status for the third time in IDC's global high-speed inkjet MarketScape, citing innovation, service and reliability.
GenAI drives USD $4.96 trillion global IT spend by 2026
Thu, 26th Feb 2026
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datacentre infrastructure
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digital transformation
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hyperscale
Generative AI surge set to push global enterprise IT spend to USD $4.96tr by 2026, as services and cloud outpace hardware and comms.
Marketers lag on AI tools amid data & trust concerns
Tue, 24th Feb 2026
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data protection
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digital transformation
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martech
Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.
Fleet electrification shifts from compliance to costs
Tue, 17th Feb 2026
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cartech
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partner programmes
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supply chain
Fleet electrification is shifting from green compliance to cost-cutting strategy, EO Charging survey finds, despite policy and energy uncertainty.