Connected TV stories

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

World Cup audience in US led by casual viewers, Adlook study finds, with families, older women and big-screen watchers boosting reach.

OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.

Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.

SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.

Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

Ogury brings its persona-based ad targeting to connected TV, promising consistent cross-screen audiences as brands boost streaming spend.

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

LG posts record 2025 revenue of AUD 88.6 trillion but operating profit slips on U.S. tariffs, EV slowdown and one-off restructuring costs.

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

First Media joins MMC as an LP, boosting the venture fund's media-for-equity firepower with wider digital, social and TV ad reach for start-ups.

DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.

Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.