Connected TV stories

Teads teams with Samsung Ads to sell homescreen spots on Samsung Smart TVs across seven key Asia-Pacific connected TV markets.

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

XR acquires Telly Traffic to fold TV clearance into its ad ops platform, strengthening UK ad compliance as regulatory scrutiny grows.

LG posts record 2025 revenue of AUD 88.6 trillion but operating profit slips on U.S. tariffs, EV slowdown and one-off restructuring costs.

Streaming video ads grab 79% attentive viewing in Australian homes, beating TV, social and other digital channels on attention.

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

First Media joins MMC as an LP, boosting the venture fund’s media-for-equity firepower with wider digital, social and TV ad reach for start-ups.

VIOOH partners with Atmosphere TV to offer programmatic access to over 60,000 venue screens, delivering 1bn monthly impressions globally.

Samsung will bring a TV-optimised Fender Play app to 2025 and newer TVs in 49 countries, launching globally in the first half of 2026.

DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.

Dabur Odomos’ monsoon health push hits 86.95% video completion using Silverpush contextual ads across YouTube and connected TV.

Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.

Samsung has mapped a TV roadmap to 2026, banking on AI, ultra-large premium screens and Micro RGB to deepen its connected home lead.

Samsung has unveiled an AI-powered Home Companion, linking Bespoke AI appliances, TVs and mobiles in a unified SmartThings ecosystem.

Samsung champions FAST TV at CES 2026, betting ad-backed channels will anchor a hybrid future of streaming, live and linear viewing.

Samsung has unveiled a 130-inch Micro RGB flagship TV at CES 2026, pairing a bold ‘Timeless Frame’ design with advanced AI picture tech.

Samsung has unveiled its 2026 Australian lifestyle audio range, adding Q-Series soundbars, Music Studio WiFi speakers and Sound Tower models.

LG is debuting its wall-hugging Gallery TV at CES 2026, a MiniLED 4K screen that doubles as a customisable digital art canvas.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.