Connected TV stories - Page 2
Explainer: Oscars to stream on YouTube after long TV era
Tue, 23rd Dec 2025
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digital transformation
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martech
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digital entertainment
The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.
Innovid boosts Social Ads Manager with Reddit tools
Thu, 18th Dec 2025
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martech
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rpa
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cdp
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.
Ocado Ads partners with Epsilon to boost retail media targeting
Wed, 3rd Dec 2025
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martech
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digital entertainment
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e-commerce
Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.
TripleLift expands Pause Ads to more streaming platforms
Sat, 22nd Nov 2025
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martech
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digital entertainment
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streaming
TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.
AppsFlyer unveils AI-powered marketing suites for data & security
Fri, 21st Nov 2025
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data analytics
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martech
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physical security
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
Forrester forecasts 30% cut in display ad spend by 2026
Thu, 30th Oct 2025
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cx
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martech
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genai
Forrester predicts a 30% cut in display ad spend by 2026 as audiences shift to entertainment platforms and AI search reshapes marketing budgets.
Holiday sales success: essential insights for app marketers
Sat, 11th Oct 2025
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cx
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martech
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ai
App marketers must start early, leverage AI, and optimise omnichannel strategies to capitalise on the 2025 holiday shopping surge amid evolving market challenges.
Cosmo5 launches globally to drive AI-powered brand engagement
Thu, 2nd Oct 2025
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data analytics
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partner programmes
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ai
Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.
Silverpush unveils AI agent upgrade to automate ad campaigns
Fri, 22nd Aug 2025
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martech
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cdp
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ai
Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.
Tessa Ohlendorf named President North America at Coegi
Tue, 12th Aug 2025
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ai
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marketing
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social media
Tessa Ohlendorf has been named President, North America at digital media agency Coegi, focusing on growth and AI integration across the US and Canada.
Marketers prioritise CTV, AI & identity flexibility for 2025 H2
Thu, 17th Jul 2025
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martech
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data privacy
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ai
Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.
Silverpush unveils AI tool for brand safety on TikTok ads
Sat, 14th Jun 2025
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martech
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ai
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social media
Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.
Moloco named among top five global mobile ad platforms for 2025
Fri, 2nd May 2025
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martech
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
Top trends shaping retail media to reach USD $179.5bn
Mon, 27th Jan 2025
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martech
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ai
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adtech
A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.
Raj Chauhan named President for Americas at Vudoo
Wed, 4th Sep 2024
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martech
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adtech
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cro
Vudoo appoints Raj Chauhan as President for the Americas, leveraging his 20+ years in digital advertising to drive expansion in the American market.
Gretchen Johnson joins Nexxen as new Chief People Officer
Thu, 1st Feb 2024
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martech
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hcm
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partner programmes
Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.
OpenX and LiveRamp expand from the US into Australia
Wed, 10th Mar 2021
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marketing
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liveramp
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partners
OpenX and LiveRamp expand partnership in Australia to enable local marketers with audience targeting solutions.