A/B testing Stories

American Stories

A/B testing stories

Attentive launches AI Grow to boost email sign-ups

Retailers may lift sign-ups from existing traffic after beta tests showed a median 25% increase in email and SMS subscriptions.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Marketing Technologies

Branded email signatures win more attention, WiseStamp finds

Branded signatures kept readers on emails longer, with WiseStamp saying they drew 93% more attention than plain versions in eye-tracking tests.

By Sean Mitchell • 3 min read • Last month

Global Stories

A/B testing stories

Software-as-a-Service

Ramp launches Router.com to route AI model traffic

Developers can now compare AI models on cost and latency through a single interface as Ramp opens its internal routing tool to outside users.

By Karen Joy Bacudo • 4 min read • Last week

Unified Communications

Max Factory doubles customers with Vonage messaging

Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.

By Sofiah Nichole Salivio • 3 min read • Last week

Software-as-a-Service

Hostinger launches AI Builder for web apps & sites

Existing customers can now build stores, logins and databases in one place as Hostinger folds separate tools into AI Builder.

By Mark Tarre • 4 min read • Last week

Software-as-a-Service

SEGA cuts ad production time by two-thirds with automation

Automation has slashed SEGA's ad production from three weeks to one, while also cutting media costs and outsourcing across seven markets.

By Sofiah Nichole Salivio • 3 min read • This month

Data Protection

How social advertising is becoming a source of customer intelligence

Real-time audience data from Facebook and Instagram is helping firms spot changing preferences and steer marketing, service and product decisions.

By Mark Tarre • 5 min read • This month

Artificial Intelligence

AI synthetic audience matches human polling in study

A new study suggests AI-generated respondents could help researchers spot trends faster, despite major differences between conventional online panels.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Digital Transformation

Laser Clinics launches headless site on BigCommerce

Customers can now book treatments and buy prepaid services in one place after Laser Clinics replaced its seven-year-old system before Black Friday.

By Sofiah Nichole Salivio • 4 min read • Last month

Software-as-a-Service

Sprinklr adds AI tools to speed customer responses

Faster real-time responses may help brands cut manual analysis as the new release links customer signals with AI tools across service and marketing.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Software-as-a-Service

Constructor named Gartner leader in search & discovery

Retailers are turning to specialist search tools as the category grows, with Gartner valuing the market at USD $17.41 billion in 2025.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 30th Jun 2026

Digital Transformation

McKinsey says AI could transform marketing but firms lag

Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.

By Regine Laguilles • 5 min read • Thu, 25th Jun 2026

Software-as-a-Service

Zoom adds AI tools to Virtual Agent for customer service

Customer service teams can now build and monitor AI agents more easily, with Zoom adding testing, quality controls and outcome-based pricing.

By Sean Mitchell • 4 min read • Tue, 23rd Jun 2026

Software-as-a-Service

Maestra passes 100 clients with embedded marketer model

Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.

By Regine Laguilles • 4 min read • Sat, 20th Jun 2026