A/B testing stories - Page 2

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.

Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.

Orq.ai secures EUR €5m seed funding to scale its enterprise AI agent control platform across Europe and North America.

Cro Metrics launches Ask Iris, an AI chat tool on Iris platform, enabling easy, secure access to experimental data via natural language queries.

Cloudflare is acquiring Replicate to offer developers seamless access to 50,000+ AI models on its Workers AI platform, simplifying AI application deployment.

Popular browser agents lack safeguards against abuse, posing new risks like account takeovers and payment fraud for online services, warns hCaptcha.

Mercury Analytics launches Omnibus, a rapid national survey service offering US teams quick insights from 1,000 adults to aid routine decision-making.

Confluent unveils Streaming Agents in Confluent Cloud for Apache Flink, enabling businesses to scale AI agents that analyse and act on real-time data.

SquadStack.ai has launched a voice-first autonomous AI agent to automate sales, doubling lead connectivity and cutting acquisition costs across various industries.

Amplitude acquires Kraftful to integrate AI-powered Voice of Customer tools, enhancing product teams' ability to analyse user feedback alongside behavioural data.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Pay-i secures USD $4.9 million to launch a platform measuring real-time business returns on generative AI investments for enterprises globally.

Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.

Datadog has acquired experimentation platform Eppo, aiming to unify feature flagging and analytics in its Product Analytics Suite to boost product insights.

Cleeng has partnered with Primer to enhance global payment operations, aiming to reduce subscriber churn while boosting payment performance across markets.

Umbraco marks 20 years of open-source CMS with its third annual Impact Report, showcasing community engagement and sustainability strides.

Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.

Yandex has launched Perforator, an open-source tool that helps developers optimise server resource usage and potentially save millions in costs.

Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.