PPDS appoints Jeroen Feldman to lead Philips dvLED solutions
PPDS has appointed Jeroen Feldman as Solution Manager dvLED to strengthen its Technical Sales team for the Philips Professional Displays division.
Feldman joins the company with extensive experience in indoor and outdoor direct view LED integration, having supported AV installations in a range of markets including music festivals, touring performances, and football venues such as the Johan Cruyff Arena, home to AFC Ajax.
Based at the Amsterdam head office, Feldman will report to Jan Van Tieghem, Director of Technical Sales Support. In his new role, Feldman is tasked with supporting and ensuring effective installations of PPDS' expanding Philips LED solutions portfolio for both indoor and outdoor environments.
The appointment comes at a time when PPDS is seeing marked sales growth and a broadening of its range of indoor and outdoor Philips LED solutions. The company's displays have been selected for high-profile projects, including installations inside the redeveloping Camp Nou Stadium in Barcelona.
PPDS recently introduced the Philips Unite LED 6000 Series All In One range to the market. The portfolio was showcased at InfoComm 2025 in Orlando, with the headline addition being a 135-inch foldable and height-adjustable display. The Philips Unite LED 6000 is designed to improve versatility, adaptability, and energy efficiency, and features a new foldable design along with a motorised trolley for storage and height adjustments.
Commenting on his appointment as Solution Manager dvLED, Jeroen Feldman said:
"PPDS people are known for both innovation and the first class through sales support they aim to bring for partners and customers. What the company has achieved, still a relative newcomer in the direct view LED space, has been quite phenomenal and is a real testament to the teamwork that I'm now a part of. With my knowledge and background, I will be working to help the company to achieve its ambitions as a global leader in innovative LED solutions."
Jan Van Tieghem, who is marking his sixteenth year at PPDS, spoke about the strategic importance of Feldman's arrival:
"PPDS is on the crest of a wave with LED, and we're continuing to invest both in our technologies and in our people. Jeroen has an extensive background and the qualities required to help elevate our indoor and outdoor direct view LED portfolio to even greater heights. His insights will be invaluable, in Europe and for clients around the world."
Jae O Choi Park, Head of Commercial for EMEA at PPDS, commented on the opportunities that Feldman's appointment could help unlock:
"With our LED solutions already changing the game for sporting giants, such as Oracle Red Bull Racing, we see some incredible opportunities ahead. Jeroen is an important piece in a global jigsaw to deliver world-class solutions and unparalleled services to the global market. On behalf of the team, I welcome Jeroen to PPDS and wish him every success."
Feldman's career to date has focused on the design and integration of direct view LED displays for live events and fixed installations. His practical experience in large-scale projects such as music festivals and stadiums positions him to support PPDS' technical sales operations as the company grows its presence in this sector.
PPDS' commitment to supporting partners and customers through first-line technical support and an expanding portfolio of direct view LED products is part of a continuing drive towards growth in the professional display market. The company's leadership has identified expanding markets and new application areas as central to its strategy for the coming years.