MegPrime launches rewards app with homebuyer incentives

MegPrime has launched a payments app and a homebuilder incentive programme that can pay homebuyers up to USD $15,000 in token-based rewards while a new home is being built.

The Dallas-based group said the app allows users to make peer-to-peer payments and pay bills using MPP Token, USDC or US dollars linked to a bank account. It has also introduced a Builder Partner Incentive Program that pays eligible homebuyers USD $1,500 a month in MPP Tokens when they pay their existing rent or mortgage through the app during the construction period.

Total rewards can reach USD $15,000, with no holding restrictions on the tokens. MegPrime said they can be used for everyday spending or put towards home ownership.

The launch places housing at the centre of MegPrime's consumer pitch as affordability pressures remain a major issue in the US housing market. Buyers of new-build homes often face long waits between signing a contract and moving in, while still paying for their current housing during construction.

Payments Model

MegPrime said its system allows a sender to pay using MPP Token while the recipient chooses how to receive the money, including US dollars, USDC, ACH or cryptocurrency. Recipients and merchants can also convert cryptocurrency into US dollars.

The app includes bank-linked on-ramp and off-ramp functions designed to let users move money between crypto and US dollars without using a centralised exchange. A payment card funded by MPP Token is also planned but has not yet launched.

MegPrime said its market position is supported by an SEC no-action letter relating to MPP Token, which it argues gives it a regulatory footing that many crypto-linked payments businesses have lacked.

Its consumer proposition centres on turning routine household spending into rewards. MegPrime said spending on rent, utilities, bills and daily purchases typically does not build equity or produce meaningful returns for consumers.

Zach Ipour, co-founder and chief executive officer of MegPrime, said the company designed the platform around a practical consumer problem rather than cryptocurrency itself. "We didn't build this because the world needed another cryptocurrency. We built it to solve a real need, and we used homeownership as our starting point.

"Crypto is just the architecture of the solution. This is about rewarding people for everyday spending."

Housing Focus

The builder programme is tied to participating homebuilders. MegPrime said Megatel Homes is already offering the scheme and expects more builder partners to join.

The arrangement targets a specific pain point for buyers of newly constructed homes. Construction timelines commonly run from eight to 14 months, creating a period in which purchasers continue paying rent or a mortgage on their existing home while waiting for the new property to be completed.

MegPrime is using that waiting period to link digital payments with a housing-related reward. Rather than focusing first on retail transactions alone, it is using recurring household costs as the basis for incentives tied to home ownership.

Ipour said that objective reflects the role housing plays in household finances. "We built this company because we believe homeownership is the foundation of a better life, and we've seen firsthand what it means for a family to get there.

"Too many Americans are doing everything right and still can't get in the door. MegPrime exists to change that math."

MegPrime said several thousand consumers have already joined its waitlist. It also plans to add further bill payment rewards and other programmes linked to building equity through everyday spending.