LoopMe has appointed Courtney Howell as Senior Vice President, Global Partnerships; Maggie Wider Parker as Vice President, Direct Sales; and Staci Kapnick as Assistant Vice President, Global Revenue Operations. The hires are part of a broader expansion of its North American commercial and marketplace leadership team.
The appointments come as the adtech group strengthens its US organisation across agency partnerships, direct sales, and revenue operations. LoopMe has sustained a 40% gross revenue compound annual growth rate since 2018 and aims to reach USD $1 billion in revenue.
Alongside the three senior appointments, LoopMe has added several executives to regional sales and marketplace roles in the US. Kat Scudder will lead the West sales team across Los Angeles and markets in the Mountain and Pacific time zones, while Brett Goldslager has joined as Vice President, Sales - East.
Beth Gilmore has joined the marketplace leadership team as Vice President of Enterprise, overseeing DSP demand in the West and the company's curation team. Maria McCarthy has been appointed Vice President, Central - HoldCos, to lead the direct sales team in that region, and Jay Baum has joined as Vice President, Agency Partnerships.
Chief Revenue Officer Michael Scott outlined the commercial rationale for the changes.
"CMOs are under more scrutiny from their finance teams than ever before. Every dollar of brand spend has to work. LoopMe gives them the ability to quantify brand lift in real time and predict what upper-funnel investment will flow through to outcomes. That's a powerful thing, and the market hasn't seen it done this way before. These new hires each bring the calibre of experience and commercial instinct to help us take that to more brands, faster. I have high expectations for what we'll build together," Scott said.
Global partnerships
Howell joins after more than a decade in agency development, connected television, and outcomes-based advertising. Most recently, she was Head of Agency Development at Samsung Ads, where she managed relationships with major holding company agencies.
Her previous roles include senior positions at The Hill, WhoSay, and Twitter. In her new role, she will oversee agency and platform relationships across the business worldwide.
Howell highlighted the pressure on agencies as marketers seek clearer links between brand spend and business results.
"Agencies are asking one question above all others right now: how do we prove that upper-funnel investment is driving real lower-funnel results? LoopMe answers that in a way that hasn't been available in the market before, and I'm excited to bring that to partners on a global scale," Howell said.
Regional sales
Wider Parker will lead LoopMe's direct sales effort across the Central US. Reporting to Scott, she will manage a team based in Chicago, Minneapolis, and Kansas City, with further hiring under way in the region.
She joins after more than seven years in sales leadership roles across sectors including consumer packaged goods, pharmaceuticals, and retail. She previously rose from Sales Manager to Senior Director of Enterprise Brands at a major technology company.
Her appointment reflects LoopMe's push to deepen direct relationships with advertisers in regional US markets as competition for ad budgets intensifies.
"I'm so thrilled to be joining the team at LoopMe. What drew me here was the growth story and the sense that the biggest chapters are still to come. LoopMe is at the cutting edge of AI and outcomes-based advertising, and that's exactly what customers are demanding. It feels like an opportune time to be part of this," Wider Parker said.
Revenue operations
Kapnick joins from Seedtag, where she most recently served as Vice President, Revenue Operations, Americas. Earlier roles included leadership positions at Consumer Edge and Dotdash.
At LoopMe, she will focus on global revenue operations, including processes designed to support sales execution as the business grows. The role places her at the centre of efforts to standardise how revenue is managed across markets.
The hire underscores the growing importance of operational discipline in adtech as companies scale while maintaining consistency across sales teams and client groups.
"I'm really pleased to be joining LoopMe and shifting my focus to optimizing the global revenue engine and driving process efficiencies across the organization. The adtech landscape moves fast, and I'm looking forward to digging into the data-driven strategies that will streamline our operations and support the next phase of growth," Kapnick said.
Founded in 2012 and headquartered in the UK, LoopMe operates in cities including New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai, and Hong Kong. The latest US appointments underline its focus on North America as its fastest-growing market.