Advertising Technologies (Adtech) stories

LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.

Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.

Adtech's next edge won't come from smarter AI, but from cultures that empower diverse people, especially women, to lead and innovate.

Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.

SHAREit shifts from offline file-sharing staple to AI-fuelled ad platform, chasing emerging-market growth with 2.4 billion users.

Women in AI and adtech call for bias-free systems, fair leadership paths and cultures where merit, not gender, defines success.

Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.

Canva snaps up Cavalry and MangoAI, boosting motion design tools and AI marketing, and names MangoAI's Nirmal Govind Chief Algorithms Officer.

Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.

Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.

Multiverse names ex-Amazon and Spotify leader Jay Richman CPO as revenue tops USD $100 million and its AI learning platform rapidly scales.

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

Super Bowl study finds top-watched ads often fail to boost brand recall, warning marketers against over-relying on completion rates.

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

TrafficGuard ramps up New York presence as US advertisers brace for rising ad fraud, with losses forecast to hit USD $172 billion by 2028.

Unilever taps Google Cloud's AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.