Latest news - Page 14

App marketing trends: Rising ad budgets & KPI targets
Fri, 21st Feb 2025
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gaming
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digital entertainment
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genai
A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.

FedEx launches tool to streamline global import logistics
Fri, 21st Feb 2025
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supply chain & logistics
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world trade organisation
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shipping
FedEx has launched its Collaborative Shipping Tool to enhance import processes, improving efficiency and visibility for global customers amid rising import demands.

Exclusive: Businesses face growing challenges in managing unstructured data
Fri, 21st Feb 2025
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data protection
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data analytics
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data science
As unstructured data burgeons, businesses grapple with escalating challenges in governance, security, and costs, as experts urge immediate action to manage it effectively.

StyleMatrix launches AI inventory platform for fashion sector
Thu, 20th Feb 2025
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crm
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data analytics
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cx
StyleMatrix has unveiled a new AI-driven inventory management platform tailored for fashion and footwear retailers, promising enhanced efficiency and real-time insights.

Adobe celebrates 35 years of Photoshop with new series
Thu, 20th Feb 2025
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martech
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ai
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visual effects
Adobe is celebrating 35 years of Photoshop with a new series featuring industry professionals, reflecting on its revolutionary impact since 1990.

HubSpot & Canva join forces to streamline design processes
Wed, 19th Feb 2025
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martech
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cdp
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collaboration
HubSpot and Canva have teamed up to enhance efficiency for small and medium-sized businesses by integrating Canva's design tools within HubSpot's platform.

Boomi launches solution to tackle API sprawl challenges
Wed, 19th Feb 2025
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digital transformation
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genai
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ai
Boomi has launched its new API Management solution designed to tackle API sprawl, especially for firms leveraging generative AI in their applications.

PushON appoints Liam Gibson to lead business development
Tue, 18th Feb 2025
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ecommerce
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digital marketing
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social media
PushON in Manchester has appointed Liam Gibson as its new Business Development Manager, aiming to enhance growth in its eCommerce and digital marketing services.

Symphony Commerce names Matt Smith as new CEO
Tue, 18th Feb 2025
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cfo
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b2b
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leadership
Symphony Commerce has strengthened its leadership by appointing Matt Smith as CEO, supported by new CFO Ella Lim and promoted Client Service Director Hannah Spencer.

Richard Aldridge named director of growth at Nest Commerce
Tue, 18th Feb 2025
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martech
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ecommerce
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digital marketing
Richard Aldridge has been appointed as the first Director of Growth at Nest Commerce, aiming to boost customer acquisition following a 75% growth surge.

Brian Hildebrand appointed CIO at ECI Software Solutions
Mon, 17th Feb 2025
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dr
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data analytics
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cloud services
ECI Software Solutions has appointed Brian Hildebrand as Chief Information Officer, tasked with enhancing its IT strategy and technology infrastructure.

Marketers anticipate rise in content demands by 2025
Fri, 14th Feb 2025
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data analytics
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martech
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personalisation
A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.

Kaspersky warns of Valentine's Day gift scam surge
Fri, 14th Feb 2025
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email security
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cybersecurity
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scams
Kaspersky warns of a significant rise in Valentine's Day scams, with cybercriminals exploiting the holiday by creating fake websites for enticing gifts.

FourKites unveils AI agents Tracy & Sam for efficiency boost
Fri, 14th Feb 2025
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digital twins
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ai
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agentic ai
FourKites has introduced Tracy and Sam, AI-powered digital workers expected to boost supply chain efficiency by 40%, automating 80% of routine tasks.

Digma launches platform to improve code quality with AI
Fri, 14th Feb 2025
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devops
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data analytics
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apm
Digma has introduced its Preemptive Observability platform, an innovative analysis tool aimed at identifying coding issues before production deployment.

Cloudinary launches 3D platform to boost e-commerce sales
Fri, 14th Feb 2025
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cx
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martech
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ecommerce
Cloudinary has launched Cloudinary 3D, a new platform designed to help e-commerce brands enhance product presentation through immersive 3D and AR experiences.

Monday's AI service platform launches for all users
Thu, 13th Feb 2025
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cx
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martech
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service management
monday.com has launched its AI-driven enterprise service management platform, monday service, now available for all users after a successful beta phase.

60% of firms revamping supply chains amid trade turmoil
Thu, 13th Feb 2025
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supply chain & logistics
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investment
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automation
A new report reveals 60% of firms are revamping supply chains to tackle tariff uncertainty and market volatility, driving investments in automation and diversification.

Tusk unveils operations platform with $2m seed boost
Thu, 13th Feb 2025
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supply chain & logistics
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ecommerce
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management
Tusk Logistics has unveiled its innovative Tusk Operations Platform, backed by $2 million in funding, aiming to revolutionise shipping management for users.

Loop & Global-e partner to simplify global returns
Thu, 13th Feb 2025
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cx
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martech
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commerce systems
Loop has teamed up with Global-e to streamline cross-border returns for Shopify brands, aiming to boost international operations and enhance customer trust.