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Yotpo stories

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Mailchimp boosts eCommerce tools with wider SMS rollout

Last week
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yotpo
Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.
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Maestra’s US customer base surges as brands ditch Klaviyo

This month
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yotpo
Maestra’s US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.
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Why eCommerce brands need to rethink Black Friday/Cyber Monday

Tue, 15th Oct 2024
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yotpo
eCommerce brands are urged to rethink their reliance on Black Friday and Cyber Monday, adopting a year-round strategy to foster customer loyalty and sustainable growth.
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Yotpo appoints Adam Ioakim as General Manager for Asia-Pacific

Mon, 9th Oct 2023
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yotpo
Yotpo appoints Adam Ioakim as GM for APAC, aiming to strengthen growth in the region and expand the Yotpo team.
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Yotpo appoints Ben Eatwell as new APAC marketing director

Thu, 23rd Mar 2023
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yotpo
Yotpo appoints Ben Eatwell as Marketing Director for APAC, aiming to expand their retention marketing platform to a broader range of retail businesses.