Yotpo Stories

American Stories

Yotpo stories

Maestra's US customer base surges as brands ditch Klaviyo

Maestra's US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026

Global Stories

Yotpo stories

Customer Experience

Why eCommerce brands need to rethink Black Friday/Cyber Monday

eCommerce brands are urged to rethink their reliance on Black Friday and Cyber Monday, adopting a year-round strategy to foster customer loyalty and sustainable growth.

By Jasmine Allen • 5 min read • Tue, 15th Oct 2024

Customer Experience

Yotpo appoints Adam Ioakim as General Manager for Asia-Pacific

Yotpo appoints Adam Ioakim as GM for APAC, aiming to strengthen growth in the region and expand the Yotpo team.

By Imee Dequito • 3 min read • Mon, 9th Oct 2023

B2B

Yotpo appoints Ben Eatwell as new APAC marketing director

Yotpo appoints Ben Eatwell as Marketing Director for APAC, aiming to expand their retention marketing platform to a broader range of retail businesses.

By Sean Mitchell • 2 min read • Thu, 23rd Mar 2023