eCommerceNews US - Technology news for digital commerce decision-makers

Wireless Broadband Alliance (WBA) stories

Aida cruise ship at sea with glowing wifi signal waves sky

AIDA Cruises deploys OpenRoaming Wi‑Fi across fleet

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AIDA Cruises adopts OpenRoaming Wi‑Fi across its 11-ship fleet, promising seamless, log-in free connectivity for 1.5 million guests a year.
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WBA pushes common AI frameworks to modernise Wi-Fi

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Wireless Broadband Alliance urges common AI frameworks to tame rising Wi-Fi complexity and cut costs as networks become critical infrastructure.
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New blueprint targets smarter Wi‑Fi in dense housing

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Wireless Broadband Alliance blueprint urges managed, standards-based Wi‑Fi to fix fragmented networks in dense multi-dwelling buildings.
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New Zero Trust framework secures Private 5G & Wi-Fi

Wed, 21st Jan 2026
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Wireless Broadband Alliance unveils Zero Trust framework to secure converged Private 5G and Wi-Fi networks across enterprise sectors.
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Wi‑Fi 7, AI & 6 GHz drive surge in investment plans

Fri, 9th Jan 2026
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Wi‑Fi 7, AI and 6 GHz spectrum fuel rising investment confidence as operators fast‑track converged Wi‑Fi and 5G roll‑outs to 2026.
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Wi-Fi 7, AI & OpenRoaming boost industry investment

Thu, 8th Jan 2026
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Rising confidence, Wi-Fi 7, AI and OpenRoaming are fuelling fresh investment as firms plan denser, converged Wi-Fi and 5G networks by 2026.
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Wi-Fi 7 surges as alliance maps out path to Wi-Fi 8

Wed, 7th Jan 2026
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smart cities
Wi-Fi 7 gear is set to surge by 2026 as the Wireless Broadband Alliance sketches early Wi-Fi 8, new spectrum and satellite-powered links.
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Wi-Fi quality of service cuts latency by 70%, boosts reliability

Fri, 5th Dec 2025
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network infrastructure
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Wi-Fi Quality of Service trials cut latency by 70%, boosting reliability and enabling improved performance for gaming, conferencing, and streaming.
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Derek Peterson named chairman as WBA steers Wi Fi convergence

Fri, 7th Nov 2025
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Dr Derek Peterson, CTO at Boingo Wireless, has been named chairman of the Wireless Broadband Alliance, leading Wi-Fi and cellular convergence efforts.
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Wi-Fi solutions improve emergency responses & critical calls

Thu, 9th Oct 2025
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The Wireless Broadband Alliance has unveiled reports showing how Wi-Fi can enhance emergency calls and aid first responders during crises when cellular networks fail.
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WBA launches AFC platform for 6 GHz wi-Fi deployment

Tue, 20th May 2025
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Wireless Broadband Alliance Services launches WBA Services AFC, enabling standard power Wi-Fi in the 6 GHz band across the US via a cloud-based coordination platform.
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Wi-Fi 7 trials show doubled throughput & lower latency for firms

Thu, 8th May 2025
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network infrastructure
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digital transformation
Wi-Fi 7 trials with AT&T, CommScope, and Intel show doubled throughput and reduced latency, enhancing enterprise connectivity and supporting next-gen applications.
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Simon partners with Adentro to enhance retail experience

Fri, 4th Apr 2025
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Simon teams up with Adentro to integrate WBA OpenRoaming technology across US properties, aiming to enhance digital shopping experiences and drive retail innovation.
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LF Broadband & WBA unite for seamless broadband future

Thu, 6th Mar 2025
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connectivity
LF Broadband has teamed up with the Wireless Broadband Alliance to develop open source wireless broadband solutions, enhancing global connectivity and standards.
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Wireless Broadband Alliance releases L4S Wi-Fi guidelines

Fri, 21st Feb 2025
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digital entertainment
The Wireless Broadband Alliance has unveiled new guidelines for implementing L4S technology in Wi-Fi, aiming to enhance low-latency applications like cloud gaming and VR.
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Wireless Broadband reveals Wi-Fi industry trends for 2025

Tue, 7th Jan 2025
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The Wireless Broadband Alliance forecasts significant Wi-Fi advancements by 2025, highlighting AI's role and the rise of Wi-Fi 7 for enhanced connectivity.