Vivek Pandya stories
Vivek Pandya writes extensively about the evolving landscape of online consumer behavior, with a focus on the transformative impact of technology such as generative AI on shopping and travel planning trends.
His stories highlight significant data on online retail spending patterns, revealing how mobile commerce, AI-driven shopping assistants, and payment innovations are reshaping the digital marketplace.
By exploring recent reports and analytics, readers can gain insights into the emerging dynamics of the online economy, including holiday season sales forecasts, the rising dominance of mobile transactions, and the growing influence of AI in consumer decision-making.
Adobe data shows USD $88.7 billion spend & AI boost in October
Tue, 11th Nov 2025
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data analytics
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martech
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bnpl
Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.
Generative AI drives 3,500% surge in US travel planning online
Mon, 8th Sep 2025
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data analytics
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genai
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ai
Generative AI use in US travel planning soared 3,500% YoY in July 2025, boosting consumer engagement and reshaping online trip research and bookings.
Generative AI prompts rapid shift in online shopping habits
Mon, 25th Aug 2025
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data analytics
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martech
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genai
Generative AI use in online shopping surged 4,700% year-on-year in July 2025, reshaping consumer habits and boosting retail site engagement.
Record USD $241 billion in US holiday online sales for 2024
Wed, 8th Jan 2025
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martech
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commerce systems
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bnpl
Adobe has reported that online spending in the US for the 2024 holiday season hit USD $241.4 billion, an 8.7% rise, driven by a record in mobile transactions.
US consumers spend USD $331.6 billion online in first quarter 2024
Thu, 30th May 2024
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data analytics
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fintech
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martech
US consumers spent USD $331.6 billion online in Q1 2024, with groceries, electronics, and apparel driving growth, Adobe Analytics reveals.