UCP stories
Ulta Beauty adds Google AI shopping tools for customers
Today
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digital transformation
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cx
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personalisation
Ulta Beauty rolls out Google-powered AI shopping across Search and Gemini, while building its own assistant for personalised browsing and checkout.
Google sees retail success with agentic commerce push
3 days ago
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uc
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digital transformation
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cx
Google's Gemini enterprise suite is live in retail at Bunnings, uniting search, service and sales with AI agents and UCP support.
Google sets out AI-first future for ads & shopping
Thu, 12th Feb 2026
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martech
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iam
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personalisation
Google maps out an AI-first overhaul of ads, Search and shopping, betting on creator-led influence and emerging agentic commerce tools.
Google unveils open UCP standard for AI-driven shopping
Tue, 20th Jan 2026
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cx
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martech
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commerce systems
Google has launched an open Universal Commerce Protocol to standardise AI shopping flows across search, apps, merchants and payments.
Google unveils AI shopping protocol & brand agents
Thu, 15th Jan 2026
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cx
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martech
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commerce systems
Google launches a Universal Commerce Protocol and Business Agent tools as it bets on AI agents to drive the next era of online shopping.
Ant backs Google's Universal Commerce Protocol push
Wed, 14th Jan 2026
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crypto
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fintech
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mdm
Ant backs Google's new Universal Commerce Protocol to standardise how AI agents handle shopping, payments and post-purchase support.