Twilio Segment stories

Customer Data Platforms are evolving beyond marketing, becoming essential for unified data, AI readiness, and privacy compliance across enterprises.

CDPs, once confused with CRMs, now power data-driven customer experiences across enterprises, adapting to AI, privacy, and complex tech ecosystems.

Twilio has been named a leader in the IDC MarketScape for Worldwide Customer Data Platforms for B2C users for 2024-2025, highlighting its innovative solutions.

Twilio has launched a public beta of Linked Audiences, enhancing personalised marketing capabilities for Amazon Redshift users, boosting engagement strategies.

Australia’s Privacy Reform ushers in an era prioritizing first-party data, as brands adapt to ethical, personalised marketing within stricter privacy laws.

Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.

Almost all Australian businesses now use artificial intelligence (AI) in their marketing strategies, according to a Twilio Segment study.

Databricks announces new Delta Sharing partnerships with Cloudflare, Dell, Oracle, and Twilio to continue growing its data-sharing ecosystem.

Twilio Segment has launched a customer journey builder for the digital era, aiming to provide personalised and omnichannel experiences.

Segment will become a division of Twilio and will continue to be led by Segment CEO and co-founder Peter Reinhardt, reporting to Lawson.

Segment unveils platform updates to enable enterprises to deliver better digital-first experiences in a privacy-first world.

Segment appoints Prakash Durgani as its new VP for Asia Pacific and Japan to accelerate its presence in the region.

Remote working has become common practice, but it brings new security challenges. Forescout outlines four considerations for a zero trust architecture.

Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.

Segment achieves significant traction in ANZ, adding 50 customers in a year and planning to double its regional size in 2020.

More than 200 software companies, led by Segment, declare traditional CRM systems inadequate and form The Platform of Independents to enable custom tech stacks.

We’re led to believe microservices are modern and monoliths are legacy - but it’s not that easy, writes Segment’s Alexandra Noonan and Calvin-French Owen.