eCommerceNews US - Technology news for digital commerce decision-makers
United States

StackAdapt Stories

American Stories

StackAdapt stories

Global Stories

StackAdapt stories

StackAdapt opens early ChatGPT ad channel for marketers
Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • Last month
The importance of 'the connectors' in an AI-powered industry
Digital Transformation

The importance of 'the connectors' in an AI-powered industry

In an AI-driven adtech world, unsung 'connectors'-often women-are emerging as key leaders, translating innovation into real-world impact.

By Alessandra Alessio • 3 min read • Thu, 5th Mar 2026
StackAdapt launches IvyTM AI assistant to boost media buying
Marketing Technologies

StackAdapt launches IvyTM AI assistant to boost media buying

StackAdapt has launched IvyTM, an AI assistant on its platform, offering real-time insights and personalised support to enhance media buying decisions.

By Catherine Knowles • 3 min read • Thu, 10th Jul 2025
StackAdapt, Samba TV team up to advance CTV in Australia
Marketing Technologies

StackAdapt, Samba TV team up to advance CTV in Australia

StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia's growing CTV market.

By Kaleah Salmon • 3 min read • Tue, 27th May 2025
StackAdapt debuts unified platform for email & programmatic ads
Customer Experience

StackAdapt debuts unified platform for email & programmatic ads

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

By Catherine Knowles • 4 min read • Thu, 8th May 2025
StackAdapt appoints Alessio as APAC marketing director
Marketing Technologies

StackAdapt appoints Alessio as APAC marketing director

StackAdapt has appointed Alessandra Alessio as Director of Marketing for the APAC region, aiming to boost brand presence and growth initiatives.

By Imee Dequito • 2 min read • Thu, 5th Dec 2024
StackAdapt & Shopify integrate for advanced ad targeting
Customer Experience

StackAdapt & Shopify integrate for advanced ad targeting

StackAdapt has integrated with Shopify, enabling over 100,000 Australian merchants to harness advanced ad targeting through a simplified pixel onboarding process.

By Sean Mitchell • 2 min read • Tue, 19th Nov 2024
StackAdapt unveils instant brand lift tool in Asia-Pacific
Data Analytics

StackAdapt unveils instant brand lift tool in Asia-Pacific

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

By Catherine Knowles • 3 min read • Fri, 25th Oct 2024
StackAdapt expands APAC presence with senior hires in HK & Japan
Marketing Technologies

StackAdapt expands APAC presence with senior hires in HK & Japan

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

By Imee Dequito • 3 min read • Tue, 24th Sep 2024
StackAdapt appoints first female CFO Cassandra Hudson
Marketing Technologies

StackAdapt appoints first female CFO Cassandra Hudson

StackAdapt appoints Cassandra Hudson as CFO, its first female in the role, to solidify market position with her extensive finance and tech experience.

By Imee Dequito • 3 min read • Fri, 6th Sep 2024
Liam McCarten joins StackAdapt as VP of Sales for APAC
Marketing Technologies

Liam McCarten joins StackAdapt as VP of Sales for APAC

Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.

By Imee Dequito • 3 min read • Wed, 24th Jan 2024

Stories from Other Regions

StackAdapt stories

StackAdapt links with Experian to power UK ad targeting
Data Protection

StackAdapt links with Experian to power UK ad targeting

StackAdapt partners with Experian to plug its identity graph and UK audience segments into the ad platform, boosting first-party data targeting.

By Catherine Knowles • 3 min read • Wed, 18th Feb 2026
StackAdapt adds Lead Forensics data to enhance global ABM reach
Marketing Technologies

StackAdapt adds Lead Forensics data to enhance global ABM reach

StackAdapt has integrated Lead Forensics data into its ABM platform, enhancing targeting and insights for marketers globally with unified campaign control.

By Sean Mitchell • 2 min read • Wed, 19th Nov 2025
StackAdapt bolsters Australian team with two senior hires
Digital Transformation

StackAdapt bolsters Australian team with two senior hires

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

By Melvin Hipolito • 2 min read • Fri, 14th Nov 2025
SAAS NORTH to spotlight AI-driven SaaS future at Ottawa summit
Artificial Intelligence

SAAS NORTH to spotlight AI-driven SaaS future at Ottawa summit

SAAS NORTH returns to Ottawa this November, focusing on the future of AI-driven SaaS, with over 2,000 attendees from 800 companies expected.

By Kaleah Salmon • 3 min read • Wed, 8th Oct 2025
StackAdapt secures USD $235m for global expansion effort
Artificial Intelligence

StackAdapt secures USD $235m for global expansion effort

StackAdapt has raised USD $235 million to accelerate its global expansion, bolstered by key investments from Teachers' Venture Growth and Intrepid Growth Partners.

By Kaleah Salmon • 3 min read • Tue, 11th Feb 2025
StackAdapt appoints Deirdre Chew as sales director for SE Asia
Digital Transformation

StackAdapt appoints Deirdre Chew as sales director for SE Asia

StackAdapt appoints Deirdre Chew as Director of Sales for Southeast Asia, bolstering its market expansion with her wealth of experience and strategic acumen.

By Imee Dequito • 3 min read • Tue, 4th Jun 2024