Reputation management stories - Page 2

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.

Swiss startup Umanitek has unveiled Guardian Agent, a subscription tool to spot deepfakes, fake profiles and AI-driven impersonation online.

Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.

AI has become the top corporate reputation fear for global leaders, yet most admit they are underprepared for its fast-rising risks.

AI hiring slowdown pushes employers to scrutinise online reputation, raising the bar for trust and squeezing early‑career candidates.

Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.

Data centres can't PR their way out of scrutiny; only clear, consistent brands will rebuild trust in power-hungry infrastructure.

Gartner says six trends from hybrid computing to geopatriation will redefine IT infrastructure, operations and risk planning by 2026.

Wayvia launches AI-powered Prowl platform to monitor and enforce real-time pricing, protecting brands' margins amid volatile retail conditions.

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

Bitsight launches Brand Intelligence, an AI tool to detect and swiftly tackle phishing and brand threats targeting companies and executives.

C-suite leaders must now manage reputations shaped by AI narratives from ChatGPT and others, facing both misinformation and unavoidable truths.

Sphere has launched a GEO platform enabling real-time control of personal and business AI profiles across major language models like GPT-5 and Gemini.

Norton has enhanced its Small Business service with Dark Web and Social Media Monitoring to help firms counter rising cyber threats in 2025.

LegitScript has launched automated Global Business Identity Check and U.S. TIN Verification to speed and improve merchant onboarding worldwide.

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

Chatmeter launches Pulse Ai: Signals, an AI platform to help healthcare providers manage online patient feedback, ensure HIPAA compliance and enhance safety.

Fire on the Hill bolsters U.S. presence with new senior hires and key client wins across tech, travel, education, and energy sectors, expanding its New York base.