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AI search transforms brand visibility, making trust essential
Marketing Technologies

AI search transforms brand visibility, making trust essential

As AI reshapes search, firms can boost visibility on ChatGPT and other LLMs by building authoritative content and engaging trusted journalists.

By Dwayne Alexander • 6 min read • Fri, 6th Jun 2025
Trends from HumAIn 2025 — And what the new AI normal means for brands
Marketing Technologies

Trends from HumAIn 2025 — And what the new AI normal means for brands

At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.

By Luke Ireland • 5 min read • Wed, 4th Jun 2025
Fivetran appoints Monica Ohara as Chief Marketing Officer
Software-as-a-Service

Fivetran appoints Monica Ohara as Chief Marketing Officer

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

By Jed Nykolle Harme • 3 min read • Fri, 16th May 2025
Fire on the Hill grows US team & wins major client contracts
Marketing Technologies

Fire on the Hill grows US team & wins major client contracts

Fire on the Hill bolsters U.S. presence with new senior hires and key client wins across tech, travel, education, and energy sectors, expanding its New York base.

By Melvin Hipolito • 3 min read • Fri, 2nd May 2025
Hotwire launches AI-powered Spark tool & global AI Lab
Marketing Technologies

Hotwire launches AI-powered Spark tool & global AI Lab

Hotwire Global launches Hotwire Spark, an AI tool to boost brand visibility on AI search platforms alongside a new global AI Innovation Lab.

By Sean Mitchell • 4 min read • Wed, 23rd Apr 2025
The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move
Fintech

The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move

Amid economic pressures, tech vendors risk significant revenue loss by slashing PR and marketing budgets, jeopardising visibility and market relevance.

By Louise Roberts • 4 min read • Mon, 7th Apr 2025

Stories from Other Regions

Public Relations stories

AI-powered PR app launched to boost small business visibility
Artificial Intelligence

AI-powered PR app launched to boost small business visibility

The PR Mastery App uses AI to help UK SMEs create press releases and gain media coverage affordably, bypassing costly traditional PR agencies.

By Shannon Williams • 3 min read • Thu, 26th Jun 2025
What CISOs wish PR teams knew
Data Protection

What CISOs wish PR teams knew

CISOs urge PR teams to prioritise accuracy over speed in breach communications and to understand cybersecurity basics for better crisis cooperation.

By Christopher Zahn • 4 min read • Mon, 23rd Jun 2025
UK VCs admit neglecting marketing despite key to startup growth
Customer Experience

UK VCs admit neglecting marketing despite key to startup growth

A report reveals UK venture capitalists often overlook marketing expertise despite its proven role in scaling startups and securing faster growth.

By Sean Mitchell • 4 min read • Tue, 10th Jun 2025
Silverfin names Stephanie Dechamps VP of Marketing
Software-as-a-Service

Silverfin names Stephanie Dechamps VP of Marketing

Silverfin appoints Stephanie Dechamps as VP of Marketing to boost global expansion, enhance brand visibility and support its growth strategy from Brussels.

By Jed Nykolle Harme • 3 min read • Thu, 29th May 2025
Care & tech jobs surge as traditional roles decline in Australia
Unified Communications

Care & tech jobs surge as traditional roles decline in Australia

Australia's workforce grew 22.9% since 2014, with dramatic rises in aged care and tech roles, while traditional jobs like travel agents and farmers declined.

By Sean Mitchell • 4 min read • Fri, 9th May 2025
How to keep public trust when systems go down
Customer Experience

How to keep public trust when systems go down

Effective communication during cyberattacks is vital to maintain public trust and protect reputations, warns PR experts from Impact PR Auckland.

By Mark Devlin • 4 min read • Fri, 2nd May 2025
Cyber crisis comms: Lessons from a PR agency in Auckland
Fintech

Cyber crisis comms: Lessons from a PR agency in Auckland

Impact PR in Auckland advises Indian businesses on cyber crisis comms, emphasising fast, transparent responses to protect trust and reputation amid breaches.

By Mark Devlin • 4 min read • Wed, 30th Apr 2025
How to control the narrative during a cybersecurity breach
Supply Chain

How to control the narrative during a cybersecurity breach

UK organisations must act swiftly in cyber breaches, combining rapid system patches with clear, credible communication to protect their reputations.

By Mark Devlin • 5 min read • Mon, 28th Apr 2025
St John applauded, wins award for health data resilience
Emergency services

St John applauded, wins award for health data resilience

Hato Hone St John has been named a finalist in the Veeam Data Resilience Awards for safeguarding vital healthcare data and ensuring emergency services' continuity.

By Melania Watson • 3 min read • Thu, 24th Apr 2025
How to manage Communications during a cyber attack
Data Protection

How to manage Communications during a cyber attack

A clear, calm communications plan is vital in a cyberattack, helping firms maintain trust and control amid rising digital threats.

By Mark Devlin • 5 min read • Thu, 17th Apr 2025
How AI feedback can strain agency relationships
Generative AI

How AI feedback can strain agency relationships

Recent trends show clients increasingly relying on AI for PR feedback, risking the vital human touch that underpins successful agency relationships.

By Mark Devlin • 5 min read • Mon, 7th Apr 2025