The Ultimate Guide to Partner Programmes

2026 · American Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

American Partner Programmes news
Analyst Insights
Gigamon eyes AI-led surge in network observability
IDC · Partner Programmes · Virtualisation
Last week
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
This month
Arctic Wolf wins Gartner Customers' Choice for MDR
Gartner Peer Insights · Partner Programmes · Cloud Security
This month
Everest names Sapiens Decision a Luminary in AI report
Everest Group · Partner Programmes · Digital Transformation
This month
Whatfix study warns AI adoption gap costs mid-sized firms
Gartner Market Guide · Partner Programmes · SaaS
This month
Expert columns
How MH Enterprise turns trust into cybersecurity success
By Gaëlle Perrin of SonicWall
2 days ago
How Atomgate uses education and partnership to drive successful SonicWall upgrades
By Gaëlle Perrin of SonicWall
Last week
Why Legal Services demand is about to grow, not shrink
By Jamie Ng of Ashurst
Last week
The biggest shift in M&A: Strategic and cultural fit first (then financial)
By Matt Reck of Fortra
This month
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
This month
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
This month
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
This month
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last month
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
How Sourcepass turns firewall upgrades into a competitive edge
By Gaëlle Perrin of SonicWall
Last month
AI agents vs AI automations: how to get the mix right in your future marketing strategy
By Pipin Firmansyah of Manning & Co
Last month
Consistent security, less overhead: Help your customers do more with SonicWall NSM
By Suriti Singh of SonicWall
Last month
Trust as a measurable asset for CMOs in the age of AI
By Geoff Main of Passionberry Marketing
Last month
Upgrade advantage: Future-proofing for partners, MSPs and MSSPs
By Sarah Choi and Mahpara Banday of SonicWall
Last month
Inside Wialon's Partner Challenge: How telematics went off road at Dakar Rally
By Aliaksandr Kuushynau of Wialon
Last month
Interviews
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Composable, process‑aware AI key to enterprise ROI
Discussing Digital Transformation
Wed, 25th Feb 2026
Exclusive: Edifier outlines next phase of global audio strategy
Discussing Headphones
Tue, 10th Feb 2026
Exclusive: The future of creative agencies as platforms
Discussing Digital Transformation
Thu, 30th Oct 2025
Recent news
Google Cloud expands Gemini Enterprise into AI agent hub
About IT service management
Today
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About Software-as-a-Service
Today
Salesforce launches Headless 360 for agents & developers
About Customer Relationship Management
Today
Acronis launches AI protection for managed service providers
About Data Protection
Today
SAP & Google Cloud expand AI partnership for marketers
About Marketing
Today
Iron Mountain wins Google Cloud award for media archives
About Big Data
Yesterday
ServiceNow completes USD $7.75 billion Armis acquisition
About Firewalls
Yesterday
Tenzo secures USD $5 million for US expansion push
About Business Intelligence
Yesterday
Peer Software expands partner programme for hybrid file data
About IT services
Yesterday
Cohesity wins Google Cloud award for disaster recovery
About Cloud Services
Yesterday
Gulf Edge & Kore.ai strike exclusive Thailand AI deal
About Cloud Services
Yesterday
Fortinet wins Google Cloud 2026 Partner award for security
About Cloud Services
Yesterday
Schneider Electric & Deloitte launch AI industrial tie-up
About Productivity
Yesterday
SoloTruth launches asset platform to tackle ghost assets
About RFID
Yesterday
Sage adds AI tools for Intacct roll-outs & advisory
About Software-as-a-Service
Yesterday
Job moves
Claroty names John Ryan to lead global partner ecosystem
Move at Illumio
Today
Newo appoints Jason Luo as Chief Executive Officer
Move at Mastercard
Yesterday
Alchelyst names three senior leaders after Lyra merger
Move at Alchelyst
Last week
iManage appoints Ryan Begin & David Zember to partner roles
Move at Salesforce
Last week
Portnox names Jonathan Skinner as Chief Marketing Officer
Move at Symantec
Last week
Backblaze names Anuj Kumar as chief revenue officer
Move at VMware
Last week
Hyland appoints Lubor Ptacek as Product Marketing Chief
Move at OpenText
Last week
Customer Science names first Chief Operating Officer
Move at Microsoft
This month
ADAPTOVATE appoints Jim Cundiff to boost North America
Move at ADAPTOVATE
This month
Synthflow appoints Matt Alexander as Channel Chief
Move at Ericsson
This month
Top players
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