Melbourne stories

Robotic Marketer adds AI direct mail to its marketing platform, aiming to help home services firms target buyers and coordinate print with digital campaigns.

Customer Science appoints James Johnstone to its new Chief Operating Officer role as it accelerates UK and US expansion after rapid Australian growth.

Trustpilot rolls out AI search metrics and review tools as brands race to stay visible in generative shopping results.

Annexa's six-month cloud ERP rollout for ROLLER has automated revenue recognition, unified finance data and reduced month-end strain.

Mimecast chief warns human risk is now cybersecurity's 'eighth layer' as malicious insiders overtake negligence in Australian attacks.

Support Fusion raises AUD $1 million pre-seed to grow US and UK presence and scale AI-led integrations for co-managed enterprise IT.

Circles.Life rolls out Zerofy Cashback Card in Singapore, touting instant, uncapped rewards on global spend via Airwallex and Visa.

Ion Video pitches virtual video structures to let AI recombine clips on demand, cutting repeated rendering and storage costs by up to 70%.

Melbourne's Hootnotes launches a visual hub to capture messy early-stage ideas for remote teams, eyeing US expansion from 2026.

Irish tech exports to Australia and New Zealand have surged nearly 60% in five years, with Enterprise Ireland backing rapid sector growth.

SUBCO adds diverse Sydney-Melbourne fibre paths and wider data centre access, aiming to cut single points of failure on key routes.

Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.

Keeper Security has kicked off a global identity-first cybersecurity campaign as it enters a third season backing the Atlassian Williams F1 team.

Consolidated GRC platforms are turning box-ticking compliance into strategic value, says Workiva, as AI raises the stakes on data quality.

Airwallex launches Yield for US firms after topping USD $1bn in assets, offering instant-access treasury via a J.P. Morgan money market fund.

Airwallex hits USD $1bn in assets for its Yield product as it launches in the US, targeting SMEs seeking returns on operational cash.

Creative ITC has opened a Houston headquarters to spearhead US growth, targeting architecture, engineering and energy clients nationwide.

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

Game rooms won't fix gender gaps; women need trust-based flexibility, robust leave and healthcare that match messy, real working lives.

Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.