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Marketing strategy Stories - Page 21

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Marketing strategy stories

Large disconnect between marketing strategy vision and execution - HubSpot
Marketing Technologies

Large disconnect between marketing strategy vision and execution - HubSpot

The latest State of Inbound report found 77% of C-level respondents say their business' marketing strategy is effective, compared to 51% of employees.

By Kai Ping Lew • 3 min read • Thu, 18th May 2017
Inbound marketing 101 – HubSpot COO on engaging the modern human in your business
Data Analytics

Inbound marketing 101 – HubSpot COO on engaging the modern human in your business

For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.

By Kai Ping Lew • 4 min read • Mon, 8th May 2017
Young photography gear retailer uses social media to engage customers
Partner Programmes

Young photography gear retailer uses social media to engage customers

Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.

By Kai Ping Lew • 2 min read • Fri, 28th Apr 2017
Mumbai-based Netcore launches CX-based marketing solution
Customer Relationship Management

Mumbai-based Netcore launches CX-based marketing solution

Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.

By Kai Ping Lew • 2 min read • Mon, 24th Apr 2017
Getting insight from your marketing analysis
Data Analytics

Getting insight from your marketing analysis

Marketers struggle to harness data analytics, but learning the ropes could end the 'fluffy' approach and boost ROI.

By Rebecca Caroe • 4 min read • Tue, 28th Feb 2017
Salesforce kicks off 2017 with major new Spring release
Data Analytics

Salesforce kicks off 2017 with major new Spring release

Salesforce recently made their release notes officially available, and there is little doubt that Spring '17 is a big update.

By Ashton Young • 3 min read • Fri, 20th Jan 2017
Salesforce Einstein: How this new AI platform will transform your CRM
Customer Relationship Management

Salesforce Einstein: How this new AI platform will transform your CRM

Salesforce has brought in the power of Einstein with its new AI platform that's about to make CRM much more intelligent.

By Sara Barker • 4 min read • Mon, 19th Sep 2016
Hyland launches marketing portal to help channel partners keep OnBase
Marketing Technologies

Hyland launches marketing portal to help channel partners keep OnBase

Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.

By Sara Barker • 2 min read • Mon, 22nd Aug 2016
Microsoft: Nine tips for optimising your marketing strategy
Marketing Technologies

Microsoft: Nine tips for optimising your marketing strategy

Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.

By Jennifer S Tomlinson • 6 min read • Thu, 14th Jul 2016
Expert advice: Vision vs Strategy
Partner Programmes

Expert advice: Vision vs Strategy

Marketing plans often mistake visions for strategies. True strategies require in-depth planning and alignment with the overall business goals to be effective.

By David Yockelson • 2 min read • Mon, 20th Jun 2016
Is it time to drop 'mobile first' from your strategy?
Partner Programmes

Is it time to drop 'mobile first' from your strategy?

Last week Gartner reported that smartphone sales are slowing globally. Time to ditch your mobile marketing strategy, right? Of course not.

By Ewan McIntyre • 3 min read • Mon, 13th Jun 2016
Four forces shaking up marketing right now
Partner Programmes

Four forces shaking up marketing right now

Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.

By Martin Kihn • 4 min read • Tue, 31st May 2016
It's not just about the weather: put your emails in context
Data Analytics

It's not just about the weather: put your emails in context

Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.

By Kristin Naragon • 5 min read • Tue, 10th May 2016
Internet ad revenues soaring in the US
Marketing Technologies

Internet ad revenues soaring in the US

US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.

By Staff Writer • 1 min read • Fri, 30th Sep 2011
Demystifying Web Engagement Management
Data Analytics

Demystifying Web Engagement Management

Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.

By Staff Writer • 3 min read • Mon, 1st Nov 2010

Stories from Other Regions

Marketing strategy stories

The best innovation in social media is a return to basics
Partner Programmes

The best innovation in social media is a return to basics

Innovation has become a way of life in marketing, particularly in social media, as marketers jump from one strategy to another.

By Staff Writer • 3 min read • Mon, 16th May 2016
Online marketing tripping up SMEs
Data Analytics

Online marketing tripping up SMEs

Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.

By Staff Writer • 6 min read • Mon, 23rd Apr 2012