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Marketing strategy Stories - Page 11

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Marketing strategy stories

Google unveils Scenario Planner for Meridian MMM use
Data Analytics

Google unveils Scenario Planner for Meridian MMM use

Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.

By Sofiah Nichole Salivio • 4 min read • Fri, 20th Feb 2026
Bitget unveils GracyAI avatar to guide crypto users
Crypto

Bitget unveils GracyAI avatar to guide crypto users

Bitget launches GracyAI, a chatty avatar of boss Gracy Chen to guide crypto users on strategy and mindset, not quick-fire price tips.

By Catherine Knowles • 4 min read • Sun, 15th Feb 2026
Marketers: Get ready to AI-proof your careers
DevOps

Marketers: Get ready to AI-proof your careers

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

By Sofiah Nichole Salivio • 6 min read • Wed, 11th Feb 2026
Exclusive: Edifier outlines next phase of global audio strategy
Gaming

Exclusive: Edifier outlines next phase of global audio strategy

Edifier charts next phase of global audio push, targeting hybrid workers with HDMI eARC speakers, studio monitors and planar earbuds.

By Melania Watson • 5 min read • Tue, 10th Feb 2026
Azzet appoints Henry Stoever to board for global push
EduTech

Azzet appoints Henry Stoever to board for global push

Azzet names governance veteran Henry Stoever to its board as it accelerates the global rollout of its premium asset marketplace.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 30th Jan 2026
Apadmi targets 20 percent FY26 growth with new hires
Digital Transformation

Apadmi targets 20 percent FY26 growth with new hires

Apadmi eyes 20% FY26 growth after posting GBP £30 million revenue, fuelled by fresh client wins and senior hires in Amsterdam and marketing.

By Sofiah Nichole Salivio • 3 min read • Tue, 27th Jan 2026
Tech Mahindra brand rises on global IT strength index
Digital Transformation

Tech Mahindra brand rises on global IT strength index

Tech Mahindra climbs to fourth in India and ninth globally for brand strength, as Brand Finance values its brand at USD $3.4 billion.

By Kaleah Salmon • 3 min read • Thu, 22nd Jan 2026
Pax8 hires former Microsoft leader to drive APAC growth
Digital Transformation

Pax8 hires former Microsoft leader to drive APAC growth

Pax8 taps former Microsoft Asia channel leader Sarah Bowden to spearhead APAC sales, marketing and partner growth from 2026.

By Sean Mitchell • 3 min read • Mon, 19th Jan 2026
GlobalLogic names LuJean Smith CMO to drive AI growth
Digital Transformation

GlobalLogic names LuJean Smith CMO to drive AI growth

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

By Karen Joy Bacudo • 3 min read • Thu, 15th Jan 2026
Forrester warns on 2026 tech budgets amid AI shifts
Unified Communications

Forrester warns on 2026 tech budgets amid AI shifts

Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.

By Sofiah Nichole Salivio • 4 min read • Wed, 14th Jan 2026
AI agents to reshape retail, squeeze SaaS & ad spend
Customer Experience

AI agents to reshape retail, squeeze SaaS & ad spend

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

By Shannon Williams • 5 min read • Tue, 13th Jan 2026

Stories from Other Regions

Marketing strategy stories

CelcomDigi honours artisans in Lunar New Year push
Mobile Device Management

CelcomDigi honours artisans in Lunar New Year push

CelcomDigi's Lunar New Year push spotlights Malaysian artisans, youth ang pow designers and festive mobile offers in one campaign.

By Mark Tarre • 3 min read • Wed, 11th Feb 2026
Pead launches GEO service to shape AI brand answers
Marketing Technologies

Pead launches GEO service to shape AI brand answers

Auckland agency Pead launches GEO service to help brands influence how AI tools like ChatGPT, Copilot and Gemini answer consumer queries.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Feb 2026
Immediate launches IX agency for live brand events
Marketing Technologies

Immediate launches IX agency for live brand events

Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026
Logitech G offers 30-day refund on JB Hi-Fi mouse pre-orders
Gaming

Logitech G offers 30-day refund on JB Hi-Fi mouse pre-orders

Logitech G offers 30-day money-back guarantee on JB Hi-Fi pre-orders of its PRO X2 SUPERSTRIKE gaming mouse in Australia.

By Mark Tarre • 4 min read • Fri, 30th Jan 2026
PushON unveils Connect to unify eCommerce marketing
Customer Relationship Management

PushON unveils Connect to unify eCommerce marketing

PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.

By Mark Tarre • 3 min read • Thu, 29th Jan 2026
Hubtel IT hires for AI push & GBP £2.5m growth plan
Data Protection

Hubtel IT hires for AI push & GBP £2.5m growth plan

West Midlands-based Hubtel IT boosts staff by 25% and targets 2026 turnover above GBP £2.5m as it doubles down on AI and cyber security.

By Mark Tarre • 4 min read • Wed, 21st Jan 2026
Hubtel IT grows team to drive AI & cyber security push
Digital Transformation

Hubtel IT grows team to drive AI & cyber security push

Hubtel IT boosts staff by 25% and targets GBP £2.5m turnover as it ramps up AI and cyber security services for UK small businesses.

By Karen Joy Bacudo • 4 min read • Wed, 21st Jan 2026