Marketing stories
Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.
The restructure aims to speed Assured's global expansion by aligning product, alliances and marketing around rising demand for cyber resilience.
Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.
Marketers can now test AI-driven ad placements without adding a separate workflow, as the platform folds ChatGPT Ads into unified campaign management.
The Glasgow gifting platform plans to add 40 staff and open a Southeast Asia warehouse as it targets a bigger US market.
Marketers are shifting budgets towards flexible channels as inflation and volatile consumer behaviour make fixed media plans harder to defend.
Paid Mailchimp users worldwide can now query campaign performance in plain language as the platform adds Analytics AI and broader app links.
Strong domains are set to become more valuable as AI makes it easier for small teams to launch websites and apps, a survey found.
Advertisers in Singapore, Thailand and the Philippines can now target Connected TV households using Samsung Smart TV viewing data and Eyeota consumer profiles.
The tie-up aims to lift the Chinese appliance maker's overseas profile as it broadens into more home products and competes in premium smart tech.
Faster site updates and fewer errors should help IAG reach more customers, after it cut 15 websites to one platform and 4,500 pages.
Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.
Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.
Support for neurodiverse talent in ad tech is set to intensify as Different Minds prepares to launch with backing from three industry partners.
Adoption has surged to 17.4 million users, even as most Australians remain uneasy about tech firms' data use and ad-funded answers.
Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.
Shoppers are far more likely to click through to deals after work, with evening traffic also driving most mobile browsing, Hotukdeals said.
The new body gives Wellington's government-heavy digital ad market a formal voice in IAB New Zealand's national standards and privacy work.
Brands are now demanding AI production partners that can handle approvals, governance and commercial workflows, and MC&V is meeting that need.
Revenue growth to GBP £1.4 million and 40 new clients have prompted Varn to expand its senior management as search shifts under AI.
