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Machine learning (ML) stories

A subset of Artificial Intelligence, Machine Learning describes the process by which a computer is ‘trained’ to recognise and react to inputs or situations without being explicitly told what those reactions should be. Applied ML in business is referred to as ‘predictive analytics’ because the analytics software is trained to respond to incoming data and provide adaptive insights. ML is among the techniques being used in pursuit of AI mimicking the human brain.
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Brands plan to boost content budgets despite AI friction

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digital transformation
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partner programmes
Brands plan to lift content budgets and AI use, but fragmented tools are fuelling burnout, wasted spend and slower campaign launches.
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Smarsh unveils AI tool to cut compliance alert noise

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fintech
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risk & compliance
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ai
Smarsh launches AI-powered Noise Reduction Agent to suppress low-risk messages, promising 60% fewer false positives for smaller firms.
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Coach Logic unveils SAM AI tool to analyse coaches

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ai
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ml
Coach Logic launches SAM, an AI video tool that categorises coaching behaviours to scale structured feedback beyond in-person observation.
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Female representation in AI is a win-win situation for businesses

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uc
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digital transformation
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data science
Boosting female representation in AI is key to cutting bias, building trust and unlocking more innovative, profitable business outcomes.
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Distributors emerge as digital force in cloud & AI

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data analytics
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digital transformation
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hyperscale
IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.
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Addepar unveils Addison AI to power wealth insights

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data analytics
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digital transformation
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fintech
Addepar launches Addison AI to give wealth managers trusted, natural language portfolio intelligence embedded across its platform workflows.
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Bybit says 2025 security drive saved USD $300m from scams

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fintech
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phishing
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email security
Bybit says its 2025 Dynamic Risk-Based Protection System stopped scams from draining over USD $300m in suspicious crypto withdrawals.
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IRONSCALES adds AI agents to counter next‑gen phishing

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uc
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data protection
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cloud security
IRONSCALES' Winter 2026 Release debuts three AI agents, outbound encryption and Teams deepfake defences to counter next‑gen phishing.
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MSPs warned as cyber criminals weaponise trusted access

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firewalls
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ransomware
Cyber criminals are hijacking MSP trust relationships, abusing valid credentials and VPNs as AI turbocharges phishing and ransomware.
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Google AI more negative than ChatGPT for brand reputation

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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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Why digital identity is the new perimeter in a zero-trust world

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firewalls
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hybrid cloud
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digital transformation
As firewalls fade, digital identity emerges as the core security perimeter, powering zero-trust strategies across cloud and remote work.
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Agentic AI and the question of equitable intelligence

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digital transformation
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martech
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it automation
Agentic AI promises autonomy but raises urgent questions over whose values guide its decisions and how equity is safeguarded in practice.
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Firewalla app update boosts DAP security & family tools

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firewalls
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vpns
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network security
Firewalla's latest app update tightens DAP network security while rolling out smarter family time controls and a refreshed interface.
Christine meyers

Progress in motion: Women, AI, and the future of inclusive innovation

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digital transformation
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data science
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ai
As AI reshapes power and opportunity, women demand seats at the table to design fairer systems and lead the next wave of innovation.
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Women own the most underrated skill in tech: Translation

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digital transformation
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risk & compliance
As AI reshapes workplaces, women's overlooked gift for translating ideas into action is emerging as tech's most critical skill.
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Tamr doubles SaaS revenue as AI drives data mastering

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uc
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data analytics
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digital transformation
Tamr's direct SaaS revenue surges 102% as enterprises embrace AI-driven data mastering to underpin production-ready AI deployments.
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The women winning in AI aren't the ones who had it all figured out

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digital transformation
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ai
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iwd
Women rising fastest in AI are those embracing uncertainty and adaptability, not those waiting until they feel fully prepared or perfectly ready.
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The future of marketing is built on open data infrastructure

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data analytics
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martech
Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.
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Red Hat, Nvidia, Palo Alto forge AI-native telco stack

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virtualisation
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uc
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firewalls
Red Hat, Nvidia and Palo Alto launch unified AI-native telco stack to merge network functions, accelerated compute and security at core and edge.
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Leading through ambiguity: Women and the AI era

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data science
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ai
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ai ethics & governance
As AI races ahead, women's underrepresented voices could reshape how we navigate uncertainty, bias and authority in this transformative era.