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Location data stories

Informatica deepens Databricks tie-up with new data tools
Data governance

Informatica deepens Databricks tie-up with new data tools

The new integrations aim to help enterprises govern data for AI agents without custom builds, with one release due in summer 2026.

By Sofiah Nichole Salivio • 4 min read • Last month
Work apps share employee data with advertisers, study
Software-as-a-Service

Work apps share employee data with advertisers, study

Employees using work apps on personal devices face wider privacy risks, as several tools collect dozens of data types and share some with advertisers.

By Sofiah Nichole Salivio • 3 min read • Thu, 30th Apr 2026

Global Stories

Location data stories

Forrester says commerce media can fix retail media flaws
Customer Data Platforms

Forrester says commerce media can fix retail media flaws

Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.

By Mark Tarre • 4 min read • This month
Carvertise & Azira track tourism visits from rideshares
Uber

Carvertise & Azira track tourism visits from rideshares

Destination marketers can now tie rideshare ads to verified visits, giving tourism campaigns clearer proof of return on spend.

By Joseph Gabriel Lagonsin • 4 min read • This month
Azira launches location intelligence product for brands
Data Protection

Azira launches location intelligence product for brands

Brands and agencies can now track footfall trends with cleansed, fraud-checked data across more than 940,000 venues in North America.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Informatica adds headless data tools to AWS AI services
Data Protection

Informatica adds headless data tools to AWS AI services

The integration could reduce errors and compliance risks as enterprises let AI agents use cleaner, governed data without custom links.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Informatica expands AWS tie-up for AI data controls
Software-as-a-Service

Informatica expands AWS tie-up for AI data controls

The integration aims to help AWS customers build AI agents on trusted enterprise data, reducing errors from fragmented records and poor governance.

By Joseph Gabriel Lagonsin • 4 min read • Last month
The 6-step AI readiness checklist
Data Analytics

The 6-step AI readiness checklist

Poor data quality could cost supply chains millions a year, and AI will only magnify errors unless records are cleaned first.

By Edmund Ng • 5 min read • Last month
Data enrichment: Turning raw data into real intelligence
Data Protection

Data enrichment: Turning raw data into real intelligence

Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.

By Bobby Joseph • 6 min read • Last month
Eptura adds AI tools & real-time workplace analytics
Data Analytics

Eptura adds AI tools & real-time workplace analytics

Facility teams could gain a clearer view of office use and maintenance as Eptura rolls out AI assistants, live analytics and shared data tools.

By Shannon Williams • 4 min read • Thu, 30th Apr 2026
WPP integrates Google Earth AI into marketing platform
Data Protection

WPP integrates Google Earth AI into marketing platform

Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026
Digital Envoy launches LocID Graph to update identity graphs
Customer Relationship Management

Digital Envoy launches LocID Graph to update identity graphs

Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.

By Shannon Williams • 3 min read • Thu, 23rd Apr 2026
Lemma launches AI platform for measurable outdoor ads
Marketing Technologies

Lemma launches AI platform for measurable outdoor ads

It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.

By Catherine Knowles • 4 min read • Wed, 22nd Apr 2026
GapMaps partners with Panolytica on segmentation data
Customer Relationship Management

GapMaps partners with Panolytica on segmentation data

Retailers and planners in three markets will get finer consumer mapping as GapMaps adds Panolytica’s grid-based segmentation to its data marketplace.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 22nd Apr 2026

Stories from Other Regions

Location data stories

Esri Ireland conference spotlights geospatial future
Smart Cities

Esri Ireland conference spotlights geospatial future

The Dublin event drew 450 delegates as Ireland's infrastructure planners turned to location data for housing, transport and utilities decisions.

By Sean Mitchell • 4 min read • Last month
On the table: Bill C-22 revives Canada's lawful access debate
Data Protection

On the table: Bill C-22 revives Canada's lawful access debate

New powers to demand subscriber data and force retention could broaden police access while reigniting privacy fears for Canadians.

By Jake MacAndrew • 6 min read • Thu, 16th Apr 2026
Waterloo's Mappedin raises USD $24.5M for city-scale mapping
Smart Cities

Waterloo's Mappedin raises USD $24.5M for city-scale mapping

Mappedin will use fresh funding to extend its indoor maps beyond single buildings, giving responders and venues shared location data.

By Jake MacAndrew • 3 min read • Fri, 10th Apr 2026