Influencer Marketing stories - Page 4

L'Oréal Paris leads UK beauty brands on social media H1 2025, with GBP £238.5m EMV on TikTok and GBP £28.6m on Instagram, surpassing Charlotte Tilbury.

Peer reviews and user-generated content now influence 65% of UK shoppers, surpassing celebrity endorsements in shaping purchase decisions, finds Akeneo study.

Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.

Australia's top food influencers earn up to AUD $18,401 per post as TikTok and Instagram redefine how Aussies discover meals and dining spots.

THG Commerce has become an official TikTok Shop Partner, enhancing its social commerce services to help brands sell directly on social media platforms.

Xsolla and KRAFTON have launched a dedicated Web Shop for Abyss of Dungeons, enabling direct in-game purchases and exclusive content outside app stores.

Launchd has acquired Australian influencer agency Hoozu to boost its global creator strategy and expand its influencer marketing capabilities.

UK homeware brands like Dunelm and Ikea adapt as demand for outdoor living soars, with Dusk seeing a 42% rise amid sunny weather and changing consumer trends.

Gen Z boosts UK consumer confidence to 28%, driving demand for personalised, authentic retail experiences amid cautious economic optimism, says dentsu report.

Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.

Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.

Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.

PIXI launches AI platform to transform luxury travel marketing, offering hotels and advisors instant access to curated, secure visual content globally.

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

Australian influencers with millions of followers can fund lavish weddings with just a few sponsored Instagram posts, new research reveals.

Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.

YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.

Charlie Oscar partners with Fluent to cut reporting time by 82% using generative AI, boosting marketing insights and freeing teams for strategic work.

Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.

A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.