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Influencer Marketing Stories - Page 4

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Influencer Marketing stories

Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences
eCommerce

Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences

Advertisers can now tap livestream clips to pull shoppers from outside platform walled gardens, as live commerce gets harder to scale.

By Sofiah Nichole Salivio • 3 min read • Mon, 8th Jun 2026
Meta launches Creator Assistant for Facebook creators
Data Analytics

Meta launches Creator Assistant for Facebook creators

Creators in three countries will get AI help spotting why Facebook posts work and how to improve future engagement.

By Mark Tarre • 3 min read • Sat, 6th Jun 2026
LinkedIn ranks second in AI citations for B2B searches
Digital Transformation

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 2nd Jun 2026
Dreame names Cristiano Ronaldo as global ambassador
Smart Cities

Dreame names Cristiano Ronaldo as global ambassador

The tie-up aims to lift the Chinese appliance maker's overseas profile as it broadens into more home products and competes in premium smart tech.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 26th May 2026
Clouted raises USD $7 million for AI marketing platform
Personalisation

Clouted raises USD $7 million for AI marketing platform

Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.

By Mark Tarre • 4 min read • Thu, 21st May 2026
Google unveils AI ad & commerce tools across Search
Personalisation

Google unveils AI ad & commerce tools across Search

Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 21st May 2026
TCL launches Arsenal giveaway with signed shirt & TV
Television

TCL launches Arsenal giveaway with signed shirt & TV

UK supporters can win a TCL television and a signed Arsenal shirt as the brand taps the club's strong season ahead of the Champions League final.

By Sofiah Nichole Salivio • 3 min read • Tue, 19th May 2026
Opinion: Why PR agencies should budget for publisher support
TechDay

Opinion: Why PR agencies should budget for publisher support

Specialist titles are increasingly funded by agency budgets as ad revenue fades, with TechDay saying it grew 40% in 2024-25.

By Sean Mitchell • 6 min read • Mon, 18th May 2026
L'Oréal opens 2026 beauty tech contest for ANZ startups
Digital Transformation

L'Oréal opens 2026 beauty tech contest for ANZ startups

Startups could gain funded pilots and year-long mentorship as the beauty group hunts AI, creator and sustainability tools in ANZ.

By Mark Tarre • 4 min read • Fri, 15th May 2026
BYRDLI & San Diego Tourism launch dual creator campaign
Social Media

BYRDLI & San Diego Tourism launch dual creator campaign

Travellers can now book two distinct versions of San Diego as creator-led storefronts tie tourism marketing directly to revenue and room nights.

By Sean Mitchell • 4 min read • Fri, 15th May 2026
Bazaarvoice joins Shopify as Certified Technology Partner
Customer Experience

Bazaarvoice joins Shopify as Certified Technology Partner

Shopify merchants will get more control over reviews, regional content and fraud checks as Bazaarvoice deepens its role in the platform.

By Sean Mitchell • 3 min read • Fri, 15th May 2026
Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • Thu, 14th May 2026

Stories from Other Regions

Influencer Marketing stories

Gen Z Australians shift product searches to social
Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • Thu, 11th Jun 2026
UK shoppers expect faster product drops, survey finds
Supply Chain

UK shoppers expect faster product drops, survey finds

Social media is pushing retailers to restock faster, as 65% of UK shoppers now expect technology to keep viral items available.

By Regine Laguilles • 4 min read • Wed, 10th Jun 2026
CreatorOS launches Nutcake AI assistant for brands
Data Analytics

CreatorOS launches Nutcake AI assistant for brands

Free access to a new AI tool could help brands cut the time spent on creator campaign planning, briefing and tracking.

By Regine Laguilles • 3 min read • Fri, 5th Jun 2026
Tutorial videos drive Australian purchases, study finds
Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • Tue, 2nd Jun 2026
Google expands Demand Gen tools for YouTube advertisers
eCommerce

Google expands Demand Gen tools for YouTube advertisers

Advertisers will gain more ways to turn creator content and product feeds into sales-focused YouTube campaigns as Google widens Demand Gen tools.

By Sean Mitchell • 3 min read • Sat, 23rd May 2026
Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks
Unified Communications

Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks

Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.

By Dominic Vivarini • 5 min read • Sat, 16th May 2026