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BYRDLI & San Diego Tourism launch dual creator campaign
Social Media

BYRDLI & San Diego Tourism launch dual creator campaign

Travellers can now book two distinct versions of San Diego as creator-led storefronts tie tourism marketing directly to revenue and room nights.

By Sean Mitchell • 4 min read • 3 days ago
Bazaarvoice joins Shopify as Certified Technology Partner
Customer Experience

Bazaarvoice joins Shopify as Certified Technology Partner

Shopify merchants will get more control over reviews, regional content and fraud checks as Bazaarvoice deepens its role in the platform.

By Sean Mitchell • 3 min read • 3 days ago
Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • 3 days ago
L'Oréal opens 2026 Big Bang beauty tech applications
Data Analytics

L'Oréal opens 2026 Big Bang beauty tech applications

Startups across 35 markets can win funded pilots with L'Oréal as beauty brands seek AI, creator and circular-economy tools.

By Sean Mitchell • 5 min read • 5 days ago
Babeltext launches AI creator marketplace Chat2Me.AI
Digital Transformation

Babeltext launches AI creator marketplace Chat2Me.AI

The Sydney company is betting creators can monetise audience demand with paid AI personas across WhatsApp, SMS and web chat.

By Sofiah Nichole Salivio • 4 min read • 6 days ago
Neoqura picks The Optimisers for US launch & funding
Marketing Technologies

Neoqura picks The Optimisers for US launch & funding

Neoqura hires The Optimisers for US expansion as it readies Asteroid Ointment, backed by a NZD $2 million crowdfunding plan.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Buy reviews searches surge 1,325% as trust worries grow
Customer Experience

Buy reviews searches surge 1,325% as trust worries grow

Shoppers are being urged to scrutinise online sellers after search data showed a sharp rise in queries for bought credibility signals.

By Joseph Gabriel Lagonsin • 5 min read • Last week
EZZ launches MeTime women's wellness range with Bionap
Marketing

EZZ launches MeTime women's wellness range with Bionap

The range is set to reach pharmacy shelves next month, as EZZ seeks to tap demand for evidence-backed women’s wellness products.

By Mark Tarre • 3 min read • This month
Rakuten & impact.com form affiliate marketing alliance
Customer Experience

Rakuten & impact.com form affiliate marketing alliance

Advertisers could gain clearer sales tracking as the pair combine partner data, services and payments into one performance marketing model.

By Mark Tarre • 4 min read • Last month
New Zealand seeks public input on ad regulation rules
Data Protection

New Zealand seeks public input on ad regulation rules

The review could force brands, influencers and retailers to rethink how ads are labelled, priced and disclosed across digital channels.

By Karen Joy Bacudo • 4 min read • Last month
Markable launches free creator tier as social commerce grows
Customer Experience

Markable launches free creator tier as social commerce grows

Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.

By Sofiah Nichole Salivio • 3 min read • Last month
World IP Day: Why IP is the backbone of sporting brands' success
Gaming

World IP Day: Why IP is the backbone of sporting brands' success

Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.

By Aparna Watal • 6 min read • Last month

Stories from Other Regions

Influencer Marketing stories

ZURU cuts product development to five months with AI
Manufacturing

ZURU cuts product development to five months with AI

That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.

By Sean Mitchell • 4 min read • 3 days ago
How small Australian retailers can compete with the big players using paid social
eCommerce

How small Australian retailers can compete with the big players using paid social

Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.

By Sam Park • 5 min read • 4 days ago
Millennials trust AI more than Gen Z, survey finds
Customer Experience

Millennials trust AI more than Gen Z, survey finds

Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.

By Sofiah Nichole Salivio • 4 min read • Last week
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Last month
WNTD launches fashion app with GBP £3 million backing
Customer Experience

WNTD launches fashion app with GBP £3 million backing

Gen Z shoppers can now test looks and seek friend feedback in one place, as WNTD bets on social discovery away from retail sites.

By Sofiah Nichole Salivio • 4 min read • Last month