Immersive technology stories

A Fixtuur study reveals 79% of furniture retailers now prefer 3D and AR over traditional photos, boosting sales and enhancing customer engagement online.

Bristol is set to host BTF+, a six-day festival blending technology, creativity and culture, from 6-11 October 2025 in the Old City area.

One in 10 businesses invest in holograms and avatars, but outdated AV systems and infrastructure hinder productivity and innovation benefits.

THG Studios has launched a Virtual Production suite in Manchester, investing seven figures to boost creative flexibility and cut costs for brands.

Vection Technologies secures AUD $4 million deal with Omniacom Group to deploy AI-powered XR tech across Italian enterprise sectors over three years.

Sony launches Climate Station, a free PlayStation 5 and VR2 app using interactive data to educate users on climate change and future scenarios.

Apple has previewed visionOS 26, introducing new spatial widgets, shared experiences, AI-powered photo scenes, and enhanced personalisation for Apple Vision Pro users.

The UK Digital Twin Centre has opened in Belfast, aiming to boost the UK economy by GBP £62 million over ten years through cutting-edge digital twin technology.

Immersive has launched AppSec Range Exercises, a live training tool to boost secure coding and improve application security in development teams.

Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.

Smartvisit is set to launch its innovative app designed to transform tourism engagement, enhancing visitor experiences and boosting revenues for operators.

AutoVRse launches the #TrainSafeWithVR campaign, harnessing virtual reality to revolutionise workplace safety training in high-risk industries across India.

Brittany Barry from Proto Hologram will showcase how volumetric displays can enhance sign language understanding at California State University Northridge's conference.

Coventry and Warwickshire are offering GBP £4.35 million in funding to boost innovation and business growth in the local Immersive and Creative technology sector.

Auckland's Spark Game Arena Live attracted thousands this weekend, featuring a NZD $240,000 Fortnite tournament and an innovative gaming experience.

Meta’s Spark AR closure sparks anxiety in AR creators, but Plattar offers a lifeline with its robust XR solutions, urging creators to adapt and thrive.

Infinite Reality partners with Google Cloud in a five-year deal to innovate and scale immersive digital experiences using AI, tech infrastructures, and 3D web solutions.

Snapchat and Selfridges unveil an AR Locker Room at Selfridges Oxford Street, blending tech and retail for an immersive sports experience this summer.

PFU Limited has unveiled its RICOH 360 Meeting Hub, an all-in-one device to transform virtual meetings, aiming to create an in-room experience for remote participants.

TrueConf and Eyefeelit introduce HoloLive, an advanced telepresence solution, transforming video calls into life-size 3D holographic encounters, promising to redefine collaboration in remote and hybrid events.