Immersive technology stories

Holographic doctor in Ghana shows how immersive tech can deliver trusted breast cancer education to remote women and reshape care.

AI will transform cyber threats by 2026, experts say, but warn over-automation and legacy systems could imperil critical infrastructure.

A Fixtuur study reveals 79% of furniture retailers now prefer 3D and AR over traditional photos, boosting sales and enhancing customer engagement online.

One in 10 businesses invest in holograms and avatars, but outdated AV systems and infrastructure hinder productivity and innovation benefits.

Apple has previewed visionOS 26, introducing new spatial widgets, shared experiences, AI-powered photo scenes, and enhanced personalisation for Apple Vision Pro users.

Immersive has launched AppSec Range Exercises, a live training tool to boost secure coding and improve application security in development teams.

Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.

Smartvisit is set to launch its innovative app designed to transform tourism engagement, enhancing visitor experiences and boosting revenues for operators.

Brittany Barry from Proto Hologram will showcase how volumetric displays can enhance sign language understanding at California State University Northridge's conference.

The global computer graphics market is poised for substantial growth, by a steady CAGR of 8.3%, with projected revenues surpassing US$464.2 million by 2033.

As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.