HubSpot stories
Go-to-market teams can now surface buyer signals inside chatbots, CRMs and analytics software, making outreach more targeted and timely.
Rising AI failure rates are pushing enterprises to demand better visibility across hybrid cloud systems as Virtana expands its observability push.
Enterprises can now build governed multi-agent AI systems in days rather than months, with the first release hosted on Microsoft Azure.
The expansion gives IT teams central control over AI agent permissions, reducing risky static keys and easing reviews as workplace use widens.
Agents can now keep multilingual support calls on the line without an interpreter, as 8x8 rolls out real-time voice translation across 13 languages.
Non-developers are driving Codex growth, prompting OpenAI to add business plugins and a preview for shareable internal sites.
The update broadens Codex beyond coding, as non-developers use it faster than engineers for reports, dashboards and client materials.
Enterprises may be able to deploy governed multi-agent AI systems in days, as Kore.ai ties its Artemis platform to Microsoft Azure.
Smaller firms could gain a route into AI as the free course tackles training gaps, with 73% saying they lack the tools to adopt it.
MSPs will gain a single platform for cloud threat detection as the deal widens WatchGuard's reach into identity and SaaS security.
Organic traffic is falling for customers, prompting new tools that help marketers track brands across answer engines and AI assistants.
The funding gives the New York-based startup backing to tackle costly enterprise software roll-outs that often run late and over budget.
Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.
Australian businesses may struggle to keep up as Asana expands AI across workflows, with only 14% having scaled it organisation-wide.
The deal gives the US-backed group a foothold in Australia and adds more than 55 specialists to its portfolio of ERP services.
Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.
Unused subscriptions are leaving UK SMEs exposed to rising SaaS bills, with some firms able to trim GBP £10,000 a year.
Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.
As larger vendors bundle communications with cloud and security, smaller voice specialists face tougher competition and higher support risk.
Platform-led buying is squeezing telcos, forcing providers to adapt to sovereignty rules and global licensing hurdles to keep growth on track.