eCommerceNews US - Technology news for digital commerce decision-makers

Greenwashing stories

Multi gen shoppers reading detailed eco labels in us supermarket

Generational divides shape how shoppers use green data

Last month
#
martech
#
commerce systems
#
partner programmes
Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.
Fragile ai finance tower on cracked circuit board with stormy sky

Private equity warned over fragile AI foundations

Last month
#
digital transformation
#
physical security
#
risk & compliance
Private equity faces rising AI risk as SIG warns fragile software, security and governance are undermining ambitious investment narratives.
Untitled design  55

Sustainability & resale reshape how US consumers shop

Tue, 17th Feb 2026
#
supply chain
#
e-commerce
#
clean technologies
US shoppers increasingly demand transparent sustainability data and are driving a boom in second-hand and resale as reCommerce goes mainstream.
Us open plan office automation vs collaboration ai transformation

Forrester: AI to drive modest job losses, not apocalypse

Thu, 15th Jan 2026
#
digital transformation
#
hcm
#
partner programmes
Forrester says AI will cut US jobs but stop short of apocalypse, driving 6% of losses by 2030 while reshaping millions more roles.
Realistic illustration person computer desk concerned eco icons cybersecurity shields green tones awareness

KnowBe4 shares tips to spot eco-themed cyber scams

Thu, 5th Jun 2025
#
phishing
#
advanced persistent threat protection
#
email security
KnowBe4 warns of a rise in eco-themed cyber scams on World Environment Day, urging caution and secure practices to protect supporters of green causes.
Techday ff5a89a7a3d3d0dd47eb

Consumers willing to pay more for sustainable products

Wed, 26th Mar 2025
#
supply chain
#
clean technologies
#
sustainability
A new survey reveals consumers in Australia and New Zealand are keen to pay more for sustainable household products, despite doubts over corporate claims.