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Gen Z Stories

American Stories

Gen Z stories

Loyalty schemes shape repeat buying, study finds
Customer Experience

Loyalty schemes shape repeat buying, study finds

US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.

By Sean Mitchell • 4 min read • Last week
Workers embarrassed to ask help with workplace AI use
Data Protection

Workers embarrassed to ask help with workplace AI use

A cultural gap is slowing workplace AI adoption, with 42% of U.S. workers too embarrassed to ask colleagues for help, a survey finds.

By Sofiah Nichole Salivio • 4 min read • This month

Global Stories

Gen Z stories

L'Oréal opens 2026 Big Bang beauty tech applications
Data Analytics

L'Oréal opens 2026 Big Bang beauty tech applications

Startups across 35 markets can win funded pilots with L'Oréal as beauty brands seek AI, creator and circular-economy tools.

By Sean Mitchell • 5 min read • Last week

Stories from Other Regions

Gen Z stories

Young Canadians drive faster cashback use on Chexy
Fintech

Young Canadians drive faster cashback use on Chexy

Cashback spending on Chexy is rising fastest among Canadians under 40, highlighting a shift towards immediate rewards on bills, rent and taxes.

By Sofiah Nichole Salivio • 4 min read • Last week
Britons urged to swap texts for calls in wellbeing push
Texting

Britons urged to swap texts for calls in wellbeing push

New polling suggests millions are missing out on the mental health boost of voice contact as anxiety keeps many Britons from phoning loved ones.

By Sean Mitchell • 5 min read • Last week
Gen Z serial returners rise as retailers tighten rules
Customer Experience

Gen Z serial returners rise as retailers tighten rules

Retailers are losing their grip on returns as more young shoppers shrug off fees and suspensions, a survey shows.

By Sean Mitchell • 4 min read • Last week
Millions in Britain identify with more than one class
Marketing

Millions in Britain identify with more than one class

Nearly 6 million Britons now say they belong to more than one social class, highlighting a shift that may reshape voting and consumer behaviour.

By Mark Tarre • 5 min read • Last week
Australians want healthier supermarket discounts, poll finds
Millennials

Australians want healthier supermarket discounts, poll finds

Price promotions are steering many Australians towards less nutritious groceries, with 83% backing more supermarket discounts on healthier food.

By Joseph Gabriel Lagonsin • 4 min read • Last week
AI fears hit Canadian workers' careers, report finds
EduTech

AI fears hit Canadian workers' careers, report finds

Canadian workers worry AI is squeezing pay and prospects, with university graduates and younger staff feeling the pressure most, Borderless AI says.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Charles Hipps sees five recruitment trends for 2026
Hybrid & Remote Work

Charles Hipps sees five recruitment trends for 2026

Hiring teams are under pressure as application volumes surge, pushing employers to replace CV screening with earlier behavioural assessments.

By Sean Mitchell • 3 min read • Last week
Ai+ launches India's first flip phone under GBP £300
Unified Communications

Ai+ launches India's first flip phone under GBP £300

Priced below many rivals, the handset aims to make flip phones accessible to more Indian buyers as premium foldables stay niche.

By Sofiah Nichole Salivio • 3 min read • Last week
UK consumers turn to real-world leisure over screens
Artificial Intelligence

UK consumers turn to real-world leisure over screens

Britons are favouring live events and other real-world outings, with Mastercard research showing many will cut back on gadgets and streaming.

By Mark Tarre • 5 min read • Last week
Wise adds family & group travel tools for Australians
Crypto

Wise adds family & group travel tools for Australians

Shared spending and children’s cards aim to ease overseas money stress for Australian travellers, as 67% reported anxiety on recent trips.

By Karen Joy Bacudo • 4 min read • This month
UK marketers plan to spend more on AI, Canva finds
Data Protection

UK marketers plan to spend more on AI, Canva finds

Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.

By Sean Mitchell • 5 min read • This month
AFL, cricket & Supercars launch Roblox gaming zones
Gaming

AFL, cricket & Supercars launch Roblox gaming zones

The move targets younger fans spending more time in gaming, as 7.4 million Australians now devote eight hours a week to sport.

By Joseph Gabriel Lagonsin • 4 min read • This month
Digital assets drive record growth in Australian SMSFs
Crypto

Digital assets drive record growth in Australian SMSFs

Younger investors and cryptocurrency demand helped push Australia’s SMSF sector to a record 33,224 net new funds last financial year.

By Karen Joy Bacudo • 4 min read • This month
Millennials trust AI more than Gen Z, survey finds
Customer Experience

Millennials trust AI more than Gen Z, survey finds

Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.

By Sofiah Nichole Salivio • 4 min read • This month