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Forrester Research Stories - Page 11

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Forrester Research stories

Commercial drone automation set to soar across industries
Agricultural Technology

Commercial drone automation set to soar across industries

A Forrester report finds 78% of automation leaders plan to implement aerial drone automation within a year, boosting efficiency across industries.

By Sean Mitchell • 3 min read • Fri, 23rd May 2025
BillingPlatform Named Leader in Agile Billing by MGI
Customer Experience

BillingPlatform Named Leader in Agile Billing by MGI

BillingPlatform tops MGI Research's Agile Billing report, rated highest among 50 vendors for its enterprise-grade, agile billing solutions.

By Jed Nykolle Harme • 3 min read • Fri, 23rd May 2025
The new customer data imperative: Real-life challenges and recommendations
Customer Experience

The new customer data imperative: Real-life challenges and recommendations

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

By Billy Loizou • 8 min read • Thu, 22nd May 2025
Qualtrics named leader in employee experience platform ranking
Data Analytics

Qualtrics named leader in employee experience platform ranking

Qualtrics leads Forrester's Employee Experience Management Platforms report, scoring top marks in AI-powered surveys and analytics for boosting workforce engagement.

By Sean Mitchell • 3 min read • Wed, 21st May 2025
Asia Pacific tech spending outlook dims as tariffs bite in 2025
Digital Transformation

Asia Pacific tech spending outlook dims as tariffs bite in 2025

Forrester warns that US-China tariffs could reduce Asia Pacific tech spending growth in 2025 by 1-2 points, despite strong AI and cloud demand.

By Sean Mitchell • 4 min read • Wed, 14th May 2025
Sinch partners with OneReach.ai to boost global AI comms
Customer Relationship Management

Sinch partners with OneReach.ai to boost global AI comms

Sinch partners with OneReach.ai to launch AI-powered agentic experiences, enhancing global customer communication across messaging, voice, and email channels.

By Jed Nykolle Harme • 2 min read • Sat, 10th May 2025
Optimizely unveils enhanced Opal AI to boost marketing workflows
Marketing Technologies

Optimizely unveils enhanced Opal AI to boost marketing workflows

Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.

By Sean Mitchell • 3 min read • Thu, 8th May 2025
Neo4j launches serverless graph analytics platform for all users
Software-as-a-Service

Neo4j launches serverless graph analytics platform for all users

Neo4j launches Aura Graph Analytics, a serverless, no-ETL graph analytics solution that boosts AI insights by up to 80%, available on a pay-as-you-use basis.

By Melania Watson • 4 min read • Thu, 8th May 2025
Sinch & OneReach.ai partner to boost AI in communications
Unified Communications

Sinch & OneReach.ai partner to boost AI in communications

Sinch partners with OneReach.ai to integrate AI-driven communication tools, enhancing global customer engagement across multiple channels with advanced automation.

By Melvin Hipolito • 3 min read • Wed, 7th May 2025
Forrester names AI, agentic systems & robotics top for 2025
Robotics

Forrester names AI, agentic systems & robotics top for 2025

Forrester names AI, synthetic data, agentic AI and humanoid robots as top emerging technologies for 2025, highlighting a shift to strategic business adoption.

By Shannon Williams • 4 min read • Wed, 7th May 2025
Forrester warns of deepfakes & AI extortion in 2025 threats
Ransomware

Forrester warns of deepfakes & AI extortion in 2025 threats

Forrester's report reveals top cybersecurity threats in 2025, including regulatory upheavals, deepfakes, AI risks, insider threats, and GenAI-driven extortion.

By Sean Mitchell • 3 min read • Wed, 30th Apr 2025
Redefining workforce management: Empowering the frontline in a post-pandemic era
Digital Transformation

Redefining workforce management: Empowering the frontline in a post-pandemic era

Post-pandemic, frontline workers demand more than pay: engagement and flexibility drive modern workforce management, empowering Australia's essential sectors.

By Andy Nicholas • 4 min read • Thu, 24th Apr 2025
Further unveils AI-powered platform to centralise GMP data
Marketing Technologies

Further unveils AI-powered platform to centralise GMP data

Further has launched Compass Marketing Intelligence to centralise Google Marketing data within Google Cloud, boosting campaign performance with AI-driven insights.

By Shannon Williams • 3 min read • Thu, 24th Apr 2025
Illumio unveils AI security graph for cloud threat response
Firewalls

Illumio unveils AI security graph for cloud threat response

Illumio unveils Illumio Insights, an AI-driven cloud security tool that detects and neutralises cyber threats across hybrid and multi-cloud environments in real time.

By Catherine Knowles • 3 min read • Fri, 18th Apr 2025
Auctane streamlines billing with expanded BillingPlatform use
Marketing Technologies

Auctane streamlines billing with expanded BillingPlatform use

Auctane is expanding its use of BillingPlatform to streamline billing and financial reporting across its growing suite of shipping products worldwide.

By Melania Watson • 3 min read • Thu, 17th Apr 2025
Genesys named leader in Forrester Wave CCaaS platforms report
Unified Communications

Genesys named leader in Forrester Wave CCaaS platforms report

Genesys leads Forrester's Wave report for Q2 2025 in CCaaS platforms, excelling in AI, innovation, and strategy for customer experience solutions.

By Kaleah Salmon • 2 min read • Thu, 17th Apr 2025
Datadog named leader in The Forrester Wave AIOps report
Software-as-a-Service

Datadog named leader in The Forrester Wave AIOps report

Datadog has been recognised as a leader in The Forrester Wave: AIOps Platforms, Q2 2025, achieving top scores in eleven evaluation criteria.

By Sean Mitchell • 2 min read • Wed, 16th Apr 2025

Stories from Other Regions

Forrester Research stories

Nationwide wins Best Use of Customer Insight award
Data Analytics

Nationwide wins Best Use of Customer Insight award

Nationwide wins Best Use of Customer Insight at the Institute of Customer Service Awards 2025 for its work with Medallia and Kantar improving member experience.

By Kaleah Salmon • 3 min read • Tue, 20th May 2025